PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Andrew Chen

JANUARY 9, 2020

Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The product launch. 1) cohort retention curves that flatten (stickiness). 3) viral factor >0.5

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Product testing and iterative development. Go-to-market strategy.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

MAY 27, 2025

Those who are uncomfortable working in ambiguous, evolving environments or lack experience in data analysis and metric-driven product decisions. Requirements You have a strong track record of delivering impactful product launches and improvements.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. It helps the customer understand your product and how it can satisfy their needs.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Andrew Chen

JANUARY 9, 2020

Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). The product launch. 1) cohort retention curves that flatten (stickiness). 3) viral factor >0.5

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

Mixpanel

MAY 9, 2024

Here are a few real-world examples of how our customers have used the product insights they gained from Mixpanel to help them launch new products and features, grow their market share, and even determine product-market fit. Using product launch analytics will help you do that.

Data Visualization 52

Data Visualization Analytic Tools User Testing Research Software 52