Remove Positioning Remove Product Marketing Remove Roadmap Remove UX
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What is a Product Marketing Manager? Responsibilities, Salaries, and More

Userpilot

Whether you’re a seasoned professional or new to the field, understanding the nuances of product marketing managers is essential for success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

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Strategic Roadmap Template

The Product Coalition

So you have done your planning and now want to communicate your roadmap to management or to the team. Here is a template that will help you not only communicate your roadmap better but also build it the right way from the get-go. Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on product leadership.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

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Aren’t Outcome-Based Product Roadmaps Just Roadmaps Anyway?

Userpilot

Product roadmaps is one of the subjects I am probably the most passionate about in the product world. They’re controversial and usually carry a love-hate relationship stigma for many product managers. An outcome-based roadmap just sounds like a c-suite failing to construct a functional product organisation.”.

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Product Marketing vs Marketing: Understanding the Differences

Userpilot

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

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Digital Product Experience: What Is It & How to Optimize It

Userpilot

Improve customer acquisition with positive word-of-mouth. The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. This strategy should outline how the product will deliver value to users at every touchpoint.