Remove Product launches Remove Product Research Remove Resources Remove Support Training
article thumbnail

Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. Provide accurate pricing estimates.

article thumbnail

Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Marketing needs to know the value of the new product. The first internal group to train is marketing. They’re on the hook to generate qualified leads for the new product. Provide accurate pricing estimates.

article thumbnail

How to Decrease Beta Testing Costs by 40%

Centercode

It’s the number one objective driving your product’s success. You need thorough test coverage before release — that is, you need to see how your product’s features and functions perform with real customers in their actual environments. Centercode is uniquely built for beta testing. Product Managers.