The Product Guy

APRIL 21, 2019

Of course, some customers might not be satisfied by the products offered on the traditional menu or catalog so product managers need to cater to these customers by offering a secret product menu. A product manager manages the product roadmap/product lifecycle. What is a secret menu?

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

ProductPlan

MARCH 31, 2022

Lessons from a Product Launch: Rivian. Ask any product manager, and they will tell you that product launches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world. And so much more!

Product launches 98

Product launches Automotive Research Software Product Research 98

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. This article dives into what a marketing roadmap is and how you can build yours effectively.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

Melissa Perri

JULY 23, 2024

I then do various interviews with executives all the way to Product Management team members and surrounding functions. I review strategies and roadmaps. Then we put together a roadmap for change, and I check in with them along the way as they transform. I gather data through surveys about observations. Did it help?

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Gainsight

MARCH 18, 2021

In fact, in my experience, a close partnership between PMM and CS throughout the product launch process is one of the secrets to a truly exceptional product launch. The best launches never catch high-value customers or power users off guard. Product launches will inevitably introduce change.

Product launches 93

Product launches User Testing Customer Feedback Customer Experience 93

ProductPlan

APRIL 7, 2022

Executing a product launch is no easy feat, and it requires designing, building, and testing a product. The post-launch preferred state of being might be congratulatory drinks and cigars followed by sweatpants and lazy mornings. The launch can propel the product and business to even further heights.

Product launches 59

Product launches Data Visualization User Testing Customer Experience 59

Product Innovation Educators

JUNE 12, 2023

Typically, there are two big phases in bringing a product from vision to launch: planning and execution. Planning includes the product vision, strategy, and roadmap. How do you set the vision, strategy, and roadmap? Finally we write the roadmap for year one. At what cadence do you do that?

User Testing 253

User Testing Customer Feedback Customer Experience Product Manager 253

ProductPlan

MARCH 29, 2023

Product professionals spend countless hours researching, prioritizing, and planning, all in the name of creating a successful product launch. To add more complexity to this issue, these teams handling the launch processes typically coordinate their efforts in a tool that is entirely separate from the product roadmap.

Product launches 52

Product launches Roadmap Research Software Strategy 52

Roman Pichler

JUNE 28, 2016

As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. Having a single product owner in place supports this: if no consensus can be achieved about what to do next, the product owner decides. (I Learn More.

User Testing 227

User Testing Customer Feedback Product Research Feedback Software 227

ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

Product launches 59

Product launches User Testing Management Management 59

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. The last year hasn’t been easy. No engineering skill is required.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product launch managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Let’s get started! Let’s get started!

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

Userpilot

AUGUST 31, 2024

In product management , a product launch timeline serves as a roadmap to ensure a well-structured and successful product release. So in this article, let’s review a product launch checklist to help you prepare a solid campaign that gets traction and sows the seeds for consistent growth.

Product launches 52

Product launches Feedback Software Analytic Tools Research Software 52

Userpilot

JUNE 19, 2024

Interested in product launch manager roles? In this guide, we’ll explore the ins and outs of product launch manager roles through detailed job descriptions and handy templates. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

Product launches 52

Product launches Analytic Tools Feedback Software Research Software 52

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Sometimes, common issues can even make it into the next product release or roadmap.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

Mind the Product

APRIL 10, 2020

Part of the role of a product manager is to discover and help build products that have a high market impact. But how many of us can say that we launched a product or service that created a step-change in our industry? Negative – where launches are so bad they get rolled back. These are very rare.

Framework 221

Framework Weak Development Team Customer Experience User Testing 221

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

Product launches 52

Product launches User Testing Feedback Software Customer Experience 52

Userpilot

JUNE 17, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product launch managers is essential for success. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Looking into tools for product launch managers?

Product launches 52

Product launches User Testing Analytic Tools Feedback Software 52

ProductPlan

FEBRUARY 22, 2024

Effective dependency management can reduce risks and increase the likelihood that your product launch will go according to plan. Dependency mapping: How do you strategically manage dependencies on a roadmap? It is almost guaranteed that you’ll be working with other teams and departments in product development.

Management 105

Management Management Roadmap Product launches 105

ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

Product launches 52

Product launches Customer Experience Product Research User Testing 52

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Define your goals and objectives.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

ProductPlan

SEPTEMBER 2, 2022

The ugly truth is product launches are a messy business. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the help of proper tooling for far too long. The Launch Checklist: Manage the launch strategy, not the work.

Reporting Tools 98

Reporting Tools Customer Communications Research Software Marketing 98

Intercom, Inc.

SEPTEMBER 2, 2021

Some product marketing managers focus on the pre-launch strategy, others on the go-to-market strategy and marketing campaigns for nearly finished products, At Intercom, however, our approach is what we call full-stack product marketing. When I joined six years ago, we were very much a product-led company.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Intercom, Inc.

SEPTEMBER 1, 2021

product marketing team. Involve PMM in the entire product process (or: it’s not all about launches). Product marketing is often thought of as the “ product launch ” department because that’s often our most visible function. This makes our roles more satisfying. Relationships are key.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

Userpilot

NOVEMBER 19, 2022

They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. Product launch phase.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

ProductPlan

SEPTEMBER 22, 2022

As a product marketer, I’ve run a good number of launches throughout my career. Product launches. Feature launches. Regardless of size and scope, launches always turn out better when you involve the product team. What are the benefits of having your launch plan in the same tool as your roadmap?

Research Software 52

Research Software Roadmap Product launches User Testing 52

Userpilot

OCTOBER 25, 2022

They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch. Product managers need to plan the timing, how to measure launch success , and how to make sure their first-time user experience is satisfying.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

ProductPlan

MARCH 13, 2024

A product management platform is a tool that helps companies plan, develop, and launch products. A product management platform can give teams the ability to plan strategy, communicate in real-time, create roadmaps, manage resources, or share information with key stakeholders.

Product Manager 105

Product Manager Product Management Product Research Customer Experience 105

Product Innovation Educators

DECEMBER 30, 2019

29:55] What parallels are there between your journey on your RV trip and the product launch roadmap? For the first few months of our RV trip, our roadmap was very scripted, but then we got more comfortable with playing it by ear, just seeing where we ended up, and that flexibility was good.

Leadership 200

Leadership Feedback Software Customer Feedback Customer Experience 200

Userpilot

SEPTEMBER 14, 2023

A strategic product manager is responsible for developing long-term product vision and strategy. The role of the growth product manager focuses on identifying and maximizing product growth opportunities. Product marketing managers develop product positioning , messaging , and differentiation strategies.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

ProductPlan

APRIL 20, 2022

A product roadmap represents your strategic plan to solve a problem for your market. The reason to share your product roadmap plan with stakeholders is to create transparency and alignment across your company. But your roadmap does not represent an obligation or commitment to accomplish everything on it.

Roadmap 59

Roadmap Customer Experience Strategy Product Manager 59

ProductPlan

APRIL 14, 2022

ProductPlan integrations help your team extend the value of your roadmapping app. The integrations help you automate the flow of data across your most essential product management tools. Your Roadmap Doesn’t Exist in a Vacuum. We built the ProductPlan roadmapping app to simplify product management.

Analytic Tools 98

Analytic Tools Data Visualization Embedded Analytics Roadmap 98