Remove Product launches Remove Strategy Remove White Paper
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Feedly is hiring a VP Marketing

Roy Madden

You will be responsible for developing and executing the Feedly marketing strategy. Develop marketing assets (presentations, blog posts, case studies, white papers, and webinars) for our demand generation campaigns and sales process. You have experience presenting to analysts and the press.

Marketing 118
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Product Launch Timeline

ProductPlan

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth. Role of the product launch timeline.

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Overview: Setting the right metrics for product launches

Mixpanel

Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. But one area where headaches are preventable is metrics: i.e., how you measure the success of your launch and subsequent product performance.

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Embedding a Customer Feedback Loop Into Your Product Delivery

Gainsight

If you’re a product leader or manager, you’re probably slammed with more feedback than you can handle. Customer feedback loops root your strategy in data that matters. This valuable information can fuel enhancements to your product and lay the groundwork for your most successful feature or product launches in the future.

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Step-by-step guide to acquire new customers for your new product

The Product Coalition

Smaller companies that typically have 1–2 products in their arsenal are at risk if they do not get their customer acquisition strategy right. Your marketing organization to understand the customer problems better and start defining the different market segments using the product and the associated value.

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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums. Product marketing doesn’t end when the product goes to market.