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Product Launch Strategy: Tips and Tricks

The Product Coalition

The fate of your company could depend on the success or failure of a product launch. By creating an effective strategy, you can make sure… Continue reading on Product Coalition »

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Product Launch Strategy: A Comprehensive Guide for Success


With so much invested in transforming an innovative idea into a tangible offering, it’s not enough to build the product—you need consumers to buy it. A product launch strategy is a comprehensive plan designed to jumpstart, accelerate, and scale product adoption once something hits the market.


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The 3 Critical Product Launch Phases: How to Plan a Successful Product Launch


What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

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Product Strategy – Disney’s Hulu Acquisition

280 Group

As a dedicated Disney and Hulu enthusiast, and a passionate product fanatic deeply immersed in the most effective modern product strategies of a product manager, I found myself engrossed in Disney’s recent acquisition, gaining full control of Hulu. Boosting Revenue Generation: Hulu is a profitable streaming service. By

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A PM's Guide to Building a Culture of Product Innovation

Speaker: Bob Webber, VP Product Flow Optimization, Construx

Despite the importance of new product development, more than half of all product launches and innovations fail. This webinar is for engineering and product leaders who are struggling to find an innovation strategy that works. Innovation advice will not work if your company's culture does not encourage it.

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Product Launch Checklist: A Step-By-Step Guide [+ Top Tips]


Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. Let’s get right into it!

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5 Truths of Building a Product Launch Strategy


A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. In the Mad Men world of marketing, a huge launch day could be vital in building hype. There are bugs to iron out and blog posts to write.