ProductPlan

APRIL 5, 2022

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. Marketing needs to know the value of the new product. Answer common questions customers ask.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? Customer Success brings a deep understanding of customers’ needs and pain points. And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

Userpilot

JANUARY 29, 2024

TL;DR SaaS UX design is a process of creating a smooth and pleasant user experience for SaaS products. A well-crafted UX design increases customer satisfaction, improves user engagement, minimizes friction and churn, and improves customer retention.

Feedback Software 102

Feedback Software Analytic Tools Research Software Data Visualization 102

Userpilot

JULY 31, 2023

Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success. Who is a product marketing manager?

Product Marketing 87

Product Marketing Onboarding KPIs User Testing Marketing 87

Userpilot

JULY 9, 2023

Use surveys , interviews, and focus groups to gather qualitative data about their needs, pain points , and preferences. Next, generate and prioritize ideas for improving the usability and user experience you’ve identified in the research. Generate and prioritize ideas with the biggest impact on user experience.

User Testing 79

User Testing Product Research Customer Experience User Experience 79

Userpilot

OCTOBER 10, 2022

Product marketing involves bringing a product to market and aligning its messaging with customer needs. Whereas traditional marketing focuses on customer acquisition alone, product marketing drives everything from acquisition to activation , adoption, and retention. Product marketing vs. traditional marketing.

Feedback Software 92

Feedback Software Research Software Product Research User Testing 92

Gainsight

OCTOBER 17, 2023

Customer Success professionals are under more pressure than ever. Secure more renewals and customer expansion opportunities. Drive product engagement through the roof. This need for scale in a cash-strapped world is why we continue to see the rise of digital customer education and customer academies.

Feedback Software 52

Feedback Software User Friction Education ChatGPT 52

ProductPlan

DECEMBER 21, 2020

Wes Bush of the Product-Led Institute has literally written the book on product-led growth and joined ProductPlan co-founder Jim Semick on a recent webinar to discuss this and other related topics. What is Product-Led Growth? The “growth” part of product-led growth kicks in via the scalability of this model.

User Testing 105

User Testing Research Software Customer Experience Product Research 105

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 97

ProductPlan

DECEMBER 21, 2020

Wes Bush of the Product-Led Institute has literally written the book on product-led growth and joined ProductPlan co-founder Jim Semick on a recent webinar to discuss this and other related topics. What is Product-Led Growth? The “growth” part of product-led growth kicks in via the scalability of this model.

User Testing 40

User Testing Research Software Customer Experience Product Research 40

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 84

Product launches User Testing Feedback Software Research Software 84

Userpilot

AUGUST 14, 2023

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. A/B test landing pages to increase customer acquisition.

Onboarding KPIs 91

Onboarding KPIs Strategy Marketing User Testing 91

Gainsight

JANUARY 25, 2024

Manual customer training, i.e., 1:1 sessions with Customer Success Managers (CSMs), PDFs, webinars, etc.—had But it’s quickly falling out of favor, diminishing the customer experience, and putting unnecessary pressure on already strapped customer-facing teams. had its day. What’s the solution? What Changed?

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 82

Customer Communications Feedback Software Research Software Analytic Tools 82

Userpilot

NOVEMBER 12, 2023

Everyone will find me because I’m the only one Another common misconception is that customers will naturally gravitate towards your product if it’s the only available solution in the market. Because you’re not simply trying to convince customers to choose you over competitors. This may be a big ask.

User Testing 102

User Testing Research Software Analytic Tools Feedback Software 102

Userpilot

DECEMBER 11, 2022

A B2B marketing strategy is any marketing activity aimed at turning other companies into customers. To create an effective B2B marketing strategy, you should first identify your target audience and then work on positioning your product to reach potential buyers. What is B2B Product Marketing? Sample user persona.

B2B 95

B2B Feedback Software Product Marketing Customer Experience 95

Userpilot

JULY 30, 2019

If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. Having said that, you’re in a much better position now than you were when you launched product number one.

User Testing 98

User Testing Product Research Webinar Customer Experience 98

ProductPlan

JUNE 18, 2021

Product marketing’s official job is to leverage a deep understanding of the buyer to drive GTM—connecting product, sales, and marketing. Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”.

Product Marketing 60

Product Marketing Marketing Product Management Product Manager 60

Userpilot

APRIL 12, 2022

Types of product videos: Product launch video for building excitement and encouraging users to sign up for your beta or product trial. Product welcome videos for introducing users to your product as soon as they sign up. Product demos and webinars for brand awareness and educational content.

Analytic Tools 93

Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 93

ProductPlan

MAY 21, 2019

Continuing to exist as a separate product because it has a distinctive brand or market, or it simply makes more sense to maintain as a standalone offering. Sunsetting your product because the acquirers were far more interested in acquiring talent, technology and/or customers than the product you manage. Try it Free.

User Friction 67

User Friction Research Software User Testing Customer Experience 67

Userpilot

NOVEMBER 13, 2023

How can you craft a product launch email to build anticipation, supercharge your sales, and establish a strong connection with your target audience? Indeed, a successful product launch email campaign is essential to the success of your product growth strategy. What is a product launch email?

Product launches 83

Product launches Feedback Software Reporting Tools User Testing 83

Userpilot

SEPTEMBER 26, 2019

It speaks directly to the visitor’s pain point, ie., And ultimately that’s the point. As you’re about to see, webinars are a great way of educating your audience while simultaneously showing off your new product or feature. Here’s a quick recap: Major releases are for brand new products. Key Takeaways.

Research Software 45

Research Software Feedback Software Embedded Analytics Webinar 45