Userpilot

MARCH 26, 2024

While a feature launch and product launch have a few overlapping steps, their focus areas are different. A product launch strategy aims to create a new product to expand your customer base and increase revenue. A well-defined launch plan is the key to driving traction and maximizing feature adoption.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Gainsight

AUGUST 6, 2021

How involved is your Customer Success team in product launches? Customer Success brings a deep understanding of customers’ needs and pain points. And when this is harnessed, it can empower Product teams to make better decisions that ultimately lead to more successful launches.

Product launches 52

Product launches Customer Feedback User Friction Onboarding KPIs 52

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

ProductPlan

JUNE 18, 2021

Product marketing can be tricky to define. It’s not sales, it’s not product management , and it’s not “traditional” marketing either. In this article, we’ll demystify product marketing for product managers. What is Product Marketing’s Job?

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Userpilot

AUGUST 14, 2023

Therefore, leveraging growth marketing is crucial to stand out among your competitors. You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. Use Product Hunt to extend your audience reach for the new product launch.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

NOVEMBER 12, 2023

What’s more, no competition means that the burden of educating the market falls solely on your shoulders. Everyone will find me because I’m the only one Another common misconception is that customers will naturally gravitate towards your product if it’s the only available solution in the market.

User Testing 105

User Testing Research Software Analytic Tools Feedback Software 105

Userpilot

JULY 30, 2019

We’re here to give you ideas for your new product adoption. If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. The Launch.

User Testing 111

User Testing Product Research Webinar Customer Experience 111

Userpilot

APRIL 12, 2022

In this article, you’ll learn more about the value of using video content as part of your overall marketing strategy. A product marketing video used in SaaS is a short gif or explainer video made with the intent of helping users engage with your product’s features and shorten the learning curve.

Analytic Tools 98

Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 98

ProductPlan

MAY 21, 2019

Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. Continuing to exist as a separate product because it has a distinctive brand or market, or it simply makes more sense to maintain as a standalone offering.

User Friction 59

User Friction Research Software User Testing Customer Experience 59

Userpilot

SEPTEMBER 26, 2019

Major releases don’t tend to come along too often, and they require a lot of work when it comes to launching them. Generally, major releases will have a detailed cross-platform product marketing campaign. This includes blog posts, emails, landing pages, in-app notifications, and even appearing on Product Hunt.

Research Software 64

Research Software Feedback Software Embedded Analytics Webinar 64