Intercom, Inc.
FEBRUARY 6, 2019
As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.
Userpilot
JANUARY 3, 2023
MQL is a potential customer fit for your business, reviewed by the marketing team. The marketing team reviews and confirms the MQL before sending it to the sales team. A sales-qualified lead (SQL) is a prospective customer with a clear and strong intent to buy your product. Let’s dive in!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ProductPlan
JULY 11, 2019
Product teams must not only create an amazing product, they also need to set the stage for the product getting the awareness it requires for trial and user adoption. If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market.
Gainsight
NOVEMBER 20, 2019
In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Books for Product Managers. As a product manager, you have to be many things. Slack Groups for Product Managers.
Userpilot
OCTOBER 29, 2020
The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.
Userpilot
AUGUST 15, 2023
A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.
Userpilot
DECEMBER 8, 2022
Market research and customer discovery help validate ideas and make sure the market is ready for the product. Product failure is often attributed to poor UI/UX. Make your UI easy to navigate so that customers can easily learn how to use it and can experience product value quickly. Getting your pricing right is tricky.
Expert insights. Personalized for you.
170 
Let's personalize your content