Business of Software Conference

AUGUST 10, 2023

As a marketer, you think about measuring site traffic, SEO optimization, downloads of white papers. When marketing’s key metrics go up, you pat yourself on the back. By rethinking the challenge from the perspective of customer progress, not the company’s, they built from there. Will this help me?

White Paper 52

White Paper User Testing Demo Customer Experience 52

Pragmatic Marketing

FEBRUARY 17, 2017

Product message maps are internal documents, typically owned by product marketing. They serve as a messaging structure for developing product-related marketing communications, such as web content, blogs, product collateral and news announcements. Message Pillars. Proof Points. Message Map Creation.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Innovatemap

OCTOBER 20, 2020

Sales professionals making the switch from a physical product to a digital one need to arm themselves with more information, and often more patience, to lead to prospects through an extended sales cycle. Pivot with product marketing. After all, some physical products seem to sell themselves. Product marketing is key here.

Feedback Software 52

Feedback Software White Paper User Friction Customer Feedback 52

The Product Coalition

MARCH 9, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Reps who spend their time doing customer journey mapping or deep technical troubleshooting get transferred out of Sales.

User Testing 78

User Testing Enterprise Weak Development Team Product Research 78

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. we think this is a bad fit, uphill sale, wrong problem, our tech won’t work there, competitor owns that vertical…).

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

PMLesson's Ace the PM Interview

MAY 10, 2020

A corded 'call center' style headset from Plantronics Don't forget to test the headset (both microphone and earpieces) each time you plug it in - that is a standard feature in all teleconference software. Have a whiteboard Even a piece of paper on a clipboard gets the message across. Half-an-hour Before the Interview 9.

Data Visualization 52

Data Visualization White Paper Download Software Review 52

Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

Intercom, Inc.

FEBRUARY 1, 2018

It was what I later learned was the classic startup experience of really smart founders and founding team have an idea that’s really clever, don’t validate it at all in the market, build a product, build out a team, realize they don’t have product-market fit, and just freak out and don’t know what to do.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Product Management University

NOVEMBER 21, 2022

In its simplest form, product portfolio management focuses product, marketing and sales teams on market segments that are most conducive to meeting the organization’s strategic goals. The discipline of product portfolio management, essentially, focuses on two primary factors: The goals of the organization.

Research Software 130

Research Software White Paper Management Management 130

Userpilot

APRIL 22, 2024

Interested in effortlessly turning prospects into loyal customers? That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? Depending on your approach to customer engagement and conversion, you can tailor your marketing funnel.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

svpg

JULY 15, 2016

It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). Normally I encourage teams to construct a product strategy around a series of product-market fits. Ideas that pertain to other markets are saved for future consideration.

Vision 101

Vision Strategy User Testing White Paper 101

Userpilot

APRIL 30, 2021

Look for an agency with expertise in your chosen channel, a solid productized services model, excellent customer service and reasonable prices. If you’re looking for support in content marketing, consider Grow and Convert or Quoleady. White papers. Customer service. Infographics. Case studies. Interviews.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Mixpanel

MAY 3, 2019

But how do you know if users are getting the most out of your digital health experience? Whether you own a small health practice, build medical devices, or provide insurance, knowing — and acting on — your data is the key to delivering a great user experience (UX) and gaining a serious competitive advantage. The answer is analytics.

Onboarding KPIs 99

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 99