The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

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Alchemer Mobile

AUGUST 27, 2020

Customer behaviors and preferences are shifting daily – as are their emotions. Success is understanding how the product fares in the market, and being able to adjust properly, pivot, and quickly make decisions based off of customer feedback. By simply asking customers, “Why did you choose this score?”

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Alchemer Mobile

AUGUST 26, 2024

“The aim of marketing is to know and understand the customer so well that the product or service fits them and sells itself.” – Peter Drucker, founder of Drucker Institute For marketers, success depends heavily on a deep understanding of their target audience. What additional content or promotions are customers eager for?

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User Testing Customer Feedback Feedback Software Customer Experience 113

Mind the Product

MARCH 12, 2020

In software product development, there is a growing demand for product managers to perform more tasks, do complex data analysis, and strategize with competing priorities. Product managers often use skills like strategic thinking, user research, product prioritization / backlog grooming, data analysis, and communication.

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Userpilot

MAY 22, 2024

Knowing what your customer does at different stages of their relationship with you can help increase engagement, loyalty, and customer retention. You can access this information through the right customer lifecycle management software. It helps increase customer loyalty , brand awareness, conversions, and engagement.

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Userpilot

MAY 17, 2025

In this guide, Ill share those findings and show you how to use Userpilot to craft seamless, engaging mobile in-app experiences that keep users coming back. When I map that story, patterns jump out that help me understand user behavior better. The user journey answers the question: Does each stage motivate people to keep engaging?

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Userpilot

JULY 17, 2023

Searching for the best software for customer feedback to truly understand your customer sentiment ? Software for customer feedback has become essential for SaaS businesses that have customers in their hearts. Qualtrics is great customer feedback software for collecting, managing, and acting on feedback data.

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Feedback Software Customer Feedback Data Visualization User Testing 19

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? TL;DR Customer-led marketing is a strategy that puts the customer at the center of all marketing efforts, making their pain points , behaviors, and feedback the driving force behind decisions.

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Amplitude

FEBRUARY 11, 2021

At Amplitude, we think of our customers as a part of the team. As product managers (PMs), we spend a significant portion of our time talking to customers and understanding their experiences to shape our roadmap and strategy—you may have even done an interview with us! So much so that it’s even one of our operating principles.

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Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

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Userpilot

MARCH 30, 2025

But it doesnt mean its not worth implementing product-led strategies to compel users to convert into paid customers and increase the reach of your app organically. Some ways to approach this strategy include: Offering a free trial or freemium plan to allow new users to realize the value of your app before they commit to a plan.

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Product Talk

MARCH 3, 2021

If you missed Part 1, no worries, we’re going to do a quick review to help you get up to speed. We’re going to review briefly what we went through in Part 1, to help folks get caught up, and then we’re going to dive right into the next principles. Opportunities are centered around your customer. Tweet This.

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The Product Coalition

JUNE 21, 2021

A practical look at how and why software designers can ensure digital services can be used by everyone. Thanks to the coronavirus pandemic, making software accessible is arguably a common struggle around the globe. A new emphasis has been placed on access to software for everyone. What do we mean by accessibility?

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Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

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Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

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Userpilot

NOVEMBER 18, 2023

You can discover what paths your users take the most, and why, along with which paths they avoid or drop off from. These insights highlight potential opportunities for growth and pain points that need solving. So let’s look at how you can use user path analysis to your advantage. The customer!

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Userpilot

FEBRUARY 22, 2024

Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. It powers your customer relationships, enabling you to build lasting connections with customers. This article examines how to create an exceptional customer support strategy.

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Userpilot

APRIL 3, 2023

Whether good or bad, customer feedback benefits your business in many ways. Attention to user sentiment transforms your company into a customer-centric business, setting it up for continued success. In this article, you'll learn: What customer feedback is. What is customer feedback? What makes it important.

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Userpilot

APRIL 10, 2024

As your business grows, you can expect the number of support tickets to increase and the stress levels of your customer service team to go up. Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. Create granular content.

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Userpilot

MAY 20, 2024

The customer sentiment score can help you tell how well-perceived your brand is. Let’s explore the customer sentiment score, how to measure it with user feedback , and what strategies you can execute to elevate the customer experience. But how can you measure and improve it? A good sentiment score varies by industry.

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Userpilot

AUGUST 14, 2021

The customer engagement score is a metric that measures interactions between your SaaS product and its customers. It’s a user engagement metric at the core of your engagement strategy. Measure customer engagement and identify different segments of users based on the engagement scores.

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Userpilot

DECEMBER 19, 2022

Indeed, customer retention becomes even more important as your business grows and customer acquisition costs soar. Existing customers are high-value, low-effort assets that can serve as primary revenue drivers. This makes customer retention an important performance indicator for any business strategy.

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Feedback Software Customer Experience Customer Feedback Product Research 98

Userpilot

JULY 27, 2024

Wondering how data-driven customer segmentation can help your SaaS product grow? You will also see different examples of user segments and learn how to implement your segmentation strategies with Userpilot to improve customer engagement. You can then use the data to personalize the onboarding process for various user personas.

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Userpilot

APRIL 22, 2024

A customer sentiment dashboard is a great way to visualize customer feedback and see what users love (or hate) about your product. TL;DR A sentiment analysis dashboard typically integrates information from multiple data sources, such as social media posts, customer reviews, survey responses , and customer service chats.

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Data Visualization Dashboard Customer Feedback User Testing 100

Userpilot

MAY 20, 2024

To design an effective SaaS customer experience, you need to remove the barriers that prevent users from realizing the value of your product. But how exactly can you build a seamless user experience that increases product engagement and growth? Optimize the customer’s happy paths with in-app guidance based on user behavior.

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Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. When a prospect is watching TV or running errands, they’re not thinking about what kind of software to buy for their business. It’s all about context.

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Userpilot

JANUARY 12, 2022

Are you tracking customer success metrics for your SaaS? Customer success is key to sustaining your company’s revenue by creating customer lifetime value (LTV). Your customer success efforts should align your business objectives to their specific needs. Customer churn shows the number of users you lose each month.

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Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

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Userpilot

JULY 27, 2022

Customer feedback is the data you collect on customers’ evaluation of your product/services. Feedback is essential for SaaS companies because it helps product teams improve the user experience. Both active and passive approaches give you valuable insights, and you need them to balance your customer feedback strategy.

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Feedback Software User Testing Customer Feedback Analytic Tools 98

Userpilot

DECEMBER 3, 2022

The customer experience lifecycle paints the complete picture of a customer’s interaction with your brand. Optimizing experiences throughout this cycle to improve every interaction increases engagement and customer lifetime value. The five stages of the customer lifecycle. The five stages of the customer lifecycle.

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Feedback Software Customer Experience Analytic Tools Customer Feedback 98

Mind the Product

FEBRUARY 1, 2018

I believe the answer is to use a test-and-learn approach to create a minimum lovable product (MLP) product – or the version of a new product a business can launch to create customer love with the least amount of effort and expense. Friday : test the prototype with target customers. Visualize the customer journey in a simple map.

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Product Talk

APRIL 7, 2021

Teresa : I’m going to do a quick review of what we covered in Part 1 and Part 2. We talked about opportunity solution trees , customer journey maps, experience maps, story mapping —there are lots of ways for teams to externalize their thinking so that they can align around it and stakeholders can follow their progress.

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Userpilot

SEPTEMBER 10, 2024

TL;DR Digital adoption : Ensure users extract full value from your product features by measuring active users, feature usage, and product stickiness. Customer onboarding : Enhance the onboarding process using personalized experiences, checklists , and in-app guidance. Want to take product management to the next level?

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Userpilot

MARCH 23, 2025

The competition for customer attention in app stores is intense , to say the least. million apps on Google Play for Android users to choose from and 2 million on the Apple App Store for iOS users, user engagement is being pulled in a million directions (literally). That’s where NPS and user sentiment come in.

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Onboarding KPIs Analytic Tools Feedback Software Data Visualization 57

Userpilot

SEPTEMBER 20, 2023

Cost plus pricing isn’t a good fit for SaaS due to the difference in the value it can provide and the low costs it takes to produce. You can use cost-plus pricing in your value proposition to build trust with potential customers by informing them that you’ll never charge more than a certain percentage.

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Userpilot

AUGUST 10, 2022

What is customer insight, and why is it essential for SaaS companies? As a product manager, you should collect customer insights to understand how users feel about your products and services. What part of the user journey makes them happy or upset? So let’s learn how to collect and act on customer data!

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Data Visualization Customer Feedback User Testing Customer Experience 98

Userpilot

JANUARY 31, 2023

Have you ever used Customer Success Qualified Lead (CSQL) to drive product growth and increase your revenue? In this article, we’ll go over what a know what customer-qualified lead is, why it’s important to track them and how can this help increase revenue. What is Customer Success Qualified Lead (CSQL)?

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