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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. Next, conduct customer and market research to identify opportunities for UX improvement , and use research findings and business goals to formulate the UX vision statement.

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How Google Conducts User Research for Customer Loyalty in 2021

Usersnap

Google’s tech alone didn’t build them into a top company; User Research matters too! Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Definitely not!

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Travel App Development: 5 Rewarding Features for Better Conversion

UX Studio

When it comes to travel app development, product managers have to take the customers’ needs into consideration. Of course, I’d still want to go, so there has to be a way to please travellers out there. . Travel app development can bring better conversion. Not just in terms of travelling, but in general.

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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

The idea was that her trio would test out the concepts from Continuous Discovery Habits and then guide the broader product organization at Going to adopt the habits. Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Tracking user behavior in-app enables product teams to find ways to improve product experience. Here are 10 tried and tested ways to do it!

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Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

I studied the first screen of 25 popular iOS apps to determine how much text they use. The results shows us the value of taking a principled approach to writing text for mobile apps – because product design is still all about the words. Mobile apps dominate our digital experiences. Every app contains at least some text.

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How Google Conducts User Research to Ensure Customer Loyalty

Usersnap

Google’s tech alone didn’t build them into a top company, User Research matters too! Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Marketing research at Google first compiled search rankings. Definitely not!