B2B Product Management
DECEMBER 6, 2016
You work with Marketing to define the customer profile, you work with business development to do sales training and enablement. UX Product Manager : For B2C companies, where user interface design is very important, one (or more) UX PM(s) is completely dedicated to this area. You define the pricing of the product.
Userpilot
APRIL 14, 2023
Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. In this article, we’ll go over why you need a SaaS customer onboarding strategy, the key components of a successful customer onboarding process, and how to create your customer onboarding strategy in 10 steps.
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Business of Software Conference
NOVEMBER 30, 2020
April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. Free Q&A with Alex Osterwalder Psychology for UX Masterclass. And you’ve got a head of sales enablement. Free Q&A with Alex Osterwalder Psychology for UX Masterclass.
ProductPlan
NOVEMBER 19, 2021
How should we arrange the strategy, brainstorming, and planning meetings for this team? Where will we capture, maintain, and communicate our product strategy? Presenting your proposed product strategy to relevant stakeholders, including your executive staff. UX testing. Training and onboarding. Other methods?
Userpilot
SEPTEMBER 18, 2021
Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. Plus, if you already have experience using the same tools, you can incorporate them into your product marketing strategy.
The Product Coalition
FEBRUARY 26, 2022
To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space. For conversational adversaries, with each debate, you are teaching people the methods of arguing with you, which they will develop counter strategies for as time goes on.
Userpilot
SEPTEMBER 18, 2021
Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. Plus, if you already have experience using the same tools, you can incorporate them into your product marketing strategy.
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