Product Management University

OCTOBER 16, 2023

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. Your accounts payable product improves the customer’s cash flow. It sounds strategic. Even more strategic when customers use both, right? What CFO doesn’t want a stronger balance sheet?

Positioning 147

Positioning Product Research User Friction Differentiation 147

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Customers are happy (and loyal). Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Product Management University

OCTOBER 9, 2023

Here’s why a portfolio vision is so critical to the success of your products and how it elevates Product Management, Product Marketing, Sales and Customer Success teams to plan and execute more strategically.

Vision 130

Vision Reporting Tools Product Research Workshop 130

Product Management University

OCTOBER 11, 2023

Let’s start this discussion of integrating business processes vs. products with the spotlight on pre-sales, sales, and customer on-boarding since they bear the brunt of the ripple effect. The transition meeting with customer on-boarding is complete and it’s time to make sure customers get the value they expected.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Product Management University

OCTOBER 4, 2023

Market and customer discovery is the single most foundational skill for success in product management and product marketing. There are two things to consider when it comes to being more strategic in your discovery. Traditional product/customer discovery won’t even get you in the ballpark.

Product Research 130

Product Research Management Management Workshop 130

Product Management University

OCTOBER 4, 2023

Market and customer discovery is the single most foundational skill for success in product management and product marketing. There are two things to consider when it comes to being more strategic in your discovery. Traditional product/customer discovery won’t even get you in the ballpark.

Product Research 130

Product Research Management Management Workshop 130

Product Management University

OCTOBER 19, 2023

Existing customers have greater confidence you’re keeping pace with or staying ahead of the technology curve in ways that benefit them. Existing customers have greater confidence you’re keeping pace with or staying ahead of the technology curve in ways that benefit them. You’ve just built some cool new A.I. All good, right?

Product launches 264

Product launches Product Research Weak Development Team Vision 264