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A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. Instead of focusing solely on today’s customer problems, product teams need to look 2-5 years into the future.
Through market research, she discovered her ideal customers weren’t whom she initially expected. The service attracted a surprisingly diverse customer base, ranging from 16 to 85 years old, including professionals across various industries – from sales executives to pastors.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. But over time, customer needs evolved. I will discuss why in just a second.
Start by creating onboarding flows that are as unique as your users. Focus your attention on their painpoints , needs, and desires. Use welcome surveys to identify users’ jobs to be done and use cases. Finally, recreate the relevant path for new users. The best way to do this is via segmentation.
Speaker: Jim Morris, Founder, Product Discovery Group
By using the Product Discovery Cycle, teams can find new ideas, understand customerpainpoints, and test solutions quickly and cheaply. When teams solicit and act on customer feedback, they can cycle through ideas quicker, and find the best ones sooner. This is an exclusive session you don't want to miss!
We explored a few characteristics to look out for when selecting your pilot teams, including the relationships among the team members, their mindset and willingness to learn, and their access to customers. They’re not talking to customers regularly. Not unreliable tests, right? And they’re moving pretty slowly.
The Breaking Point: When Shipping ≠ Progress WellNest Health’s flagship product, BuildNest, was built on good intentions. Customers were disengaged. It’s built around five phases: Context: Understand your business, market, and customer landscape. Investigate: Learn what your customers actually need through research.
Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and painpoints. Why should you have a product analytics strategy?
Our Solution: Stacked Drawers for Form Interaction We redesigned the user flow to replace modals with a right-aligned drawer navigation system: When a user initiates a form (e.g., “Add I click something, a box opens… then another one… and I forget where I started.
The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.
Simplify security • Paragon —Ship every SaaS integration your customers want — Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR.
Identify points of user frustration and friction Session replays allow you to see where users experience friction and diagnose the causes of their frustration. You can use the insights to optimize critical user flows and touchpoints like onboarding processes or signup forms.
Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, painpoints, and user goals that shape successful products. Common Pitfalls Rushing into solutions without exploring user needs derails discovery.
Why E-commerce is no longer just about selling, but about understanding and creating value for the user The Wolf of Wall Street (2013) Do you remember the iconic scene from “The Wolf of Wall Street” where Jordan Belfort (played by Leonardo DiCaprio) hands over a pen and says: “Sell me this pen” ? It’s a test of salesmanship.
If I had to make a blanket statement, it’s that most founders and product managers don’t listen enough to customers or iterate enough based on customer feedback. However, I don’t necessarily agree with the idea that its user feedback “versus” the founder’s vision.
This can include user research and discovery, heuristic evaluation, and results of usability testing. Painpoints : If youre going to redo the functional logic of your product, you should definitely add customerpainpoints. Example of painpoints that offline shopper experiences.
It’s great if customers are signing up for your free trial at rates exceeding expectations. Existing users: Retention, New account growth (free to paid), Increased adoption + engagement of revenue-generating features, Improved customer satisfaction via net promoter score, Activation of newly launched “a-ha” capabilities.
Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Data fragmentation prevents you from delivering the cohesive, personalized experiences your customers expect. Sound familiar?
Types of Product Manager Interview Questions Behavioral: “Tell me about a time…” Product Sense: “How would you improve…” Technical: Understanding systems, APIs, and trade-offs Case Study: Real-world scenarios to test your thinking How to Answer: “Tell me about a product you admire” This is a common question to assess your product thinking.
An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. This both shortens the sales process and enhances the customer experience. Look for patterns in customer behavior, common questions, and recurring challenges.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.
Feedback Copilot Feedback Copilot was born from this painpoint combining the best of AI with our all-in-one experimentation platform. CROs & Product Managers: Prioritize optimizations based on real userpainpoints. Marketing & Customer Success: Understand frictionpoints before and after launches.
For exploratory insights, I highly recommend doing User interviews. If its for validation on something small and specific, opt for usability testing or A/B tests. Choosing the right tools for User interviews Lets touch on choosing the right tools to capture insights effectively and manage recruitment efficiently.
It helps teams uncover real user needs, validate assumptions, and reduce development risks before committing time and resources. Yet, many teams rush into development without properly testing ideas, leading to wasted effort and failed launches. Testing Assumptions Before Development 3.
Of course, none of this will work if you dont have the customer reviews to back it up. When users encounter too many form fields, vague instructions, or irrelevant steps, they tend to bounce. I suggest you improve onboarding by reducing userfriction in the signup process. If youre not testing, youre guessing.
Customer-facing APIs are products. When engineers encounter friction when learning a new API, it reduces their likelihood of having success with your product. You want customers to get value from your product as quickly as possible. The easiest way to fix this is to test your documentation with real customers.
Customer support lives at the coalface of usability pain and broken promises. Where you have uncertainty, label it honestly and show how you will test and learn responsibly. Be clear about what customerpain you are solving now, what will wait, and why. Every team sees the product through a different, valid lens.
I mean frictionless, user-obsessed, data-driven design choices that guide your customer from just browsing to Add to Cart without ahiccup. Ever wondered why some eCommerce websites seem to effortlessly turn casual browsers into loyal customers while others struggle to keep visitors engaged?
To sustain growth, products must outpace the competition by understanding customer segments deeply, moving swiftly in response to needs, and strategically innovating. Testing your value proposition happens during introduction, but you will still be evolving and adding to it during growth. Moving faster than anyone else.
7 Best Landing Page Design Practices to Boost Conversions Landing pages are vital for businesses aiming to convert visitors into customers or leads. The evidence leans toward continuous A/B testing and fast loading times (under 3 seconds on mobile) to enhance user experience and conversions. 5 by over 1,000 customers.
For product managers, this complexity means adopting a more strategic approach to ensure your product meets customer needs, aligns with organizational goals, and delivers measurable value. Product managers must address these factors to ensure the product aligns with changing market conditions and customer needs, even as the company evolves.
Different types of product feedback software When we say “product feedback tool,” we may mean various types of software: Survey tools : Tools designed to create and distribute surveys, collect feedback , and analyze responses to understand customer opinions and needs.
AI-driven usertesting, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World UserTesting Centercode is the leading platform to manage impactful in-the-wild usertests. Start for free , scale as your program grows.
To put CTCE into action : Map your current skills by following this script Capture you true niche - identify a community experiencing common changes, painpoints, and objectives Identify gaps that align with emerging tech trends and position yourself to fill them.
Through our work, we see firsthand how founders navigate the complexities of scalingbalancing product development, customer acquisition and investor expectations. VCs are looking for businesses with clear market pull, strong customer traction and efficient use of capital. Would the user would leave their job if your tool didnt exist?
While real user and synthetic monitoring are used to measure website and app performance, they differ significantly in their approach and use case. Tracking method: Synthetic monitoring simulates user behavior (e.g., bots testing a checkout flow at 2 AM). Real user monitoring, on the other hand, diagnoses real-world problems.
Banks that fail to deliver excellent mobile experiences risk losing billions in potential customers. According to a McKinsey report (2022), companies using AI-driven personalization have seen up to a 15% boost in customer engagement and a 1020% increase in cross-sell revenue. According to Quanti research , by the end of 2024, 3.6
Standardise your atomic notes Clean up atomic note (its data) into a consistent format, featuring key user quotes, behaviours, and sentiment. For example: P01: Jane — Onboarding The above signals Test Participant 1 , Interviewer Jane , on the theme of Onboarding. For example: Include frustrations with navigation as a key painpoint.
Whether you are launching a new feature, entering a new market, or improving customer experience, it takes a symphony of teams. Define how ideas move through each stage, from ideation and validation through to scoping, design, build, testing, release, and feedback. They map out key user journeys and painpoints.
They are not always the same as user goals. Example: To get more customers on the platform? If a digital solution already exists that you have to re-engineer, conduct a quick usability testing to get a SUS score ; this will also act as a comparison guide for your future designs. Understand the business goals. To sell more?
In any case, hang around because well go over why UX design strategy is crucial, how to create one, and what the problems arefor you, your team, and, most importantly, your customers. At its core, UX strategy serves as your guide for crafting experiences that genuinely resonate with users and encourage them to engage.
AI Data Strategy Discovery Purpose of this template: Understand how customers handle data today — and how you can solve real pains. Is data transformation or cleanup a painpoint? AI JTBD Discovery Template Purpose of this template: Find repeatable tasks worth automating and test new feature ideas.
Take action quickly when issues arise: Use session replays to automatically route high-friction sessions to product teams for rapid investigation and resolution. This reduces support costs, improves customer satisfaction, and accelerates the iteration cycle. Instead of vaguely looking for friction, test specific hypotheses.
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