Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.

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The Product Guy

AUGUST 10, 2017

As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem. Asking the wrong users for input.

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User Testing Customer Experience Research Software Customer Feedback 296

Userpilot

DECEMBER 18, 2024

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience. What is UX analytics?

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The Product Guy

MAY 30, 2019

Which change in users’ behaviour do we want to drive? Hypotheses are only useful if we test them (with customers), to validate or discard them. As a team who decides to research which new features to develop, we first want to define our business outcomes and key results (OKR), together with our problem statement.

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Product Talk

DECEMBER 18, 2024

Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.

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The Product Coalition

AUGUST 22, 2023

Understanding user needs and pain points is essential for building successful products and services, but that doesn’t mean we need to get stuck going down a multi-month research hole in order to be “ready” to collaborate, innovate, or prototype. These forums offer rich insights around needs and pain points.

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Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

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Product Talk

JANUARY 17, 2024

Sometimes it’s because they’ve personally experienced a pain point and want to address it. This means that even when startup founders are motivated to test their ideas, they are more likely to notice the evidence that suggests their idea is fantastic and miss the evidence that suggests their idea is flawed. It’s a vicious cycle.

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Product Innovation Educators

AUGUST 29, 2022

How product managers can understand their customers better than anyone else. If you have listened to me before, there is a good chance you’ve heard me say we need to fall in love with the customer’s problem, not our solution. Getting enamored with our solution can distract us from the customer experience.

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Product Talk

JULY 3, 2024

When we interview customers , our goal is to learn as much as we can about their context. This will help us understand their specific needs, pain points, and desires (otherwise known as opportunities) which will inform our product decisions. ‘Atypical’ is not necessarily a bad thing when it comes to customer stories.

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The Product Guy

FEBRUARY 27, 2020

The kiosks help thousands of customers by providing valuable information and generate a significant portion of the revenue for the company. The wondrous product was used by less than five percent of our entire user base. No one from the product team worked on a product that was used directly by end-users.

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Product Talk

AUGUST 18, 2021

Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout that process. If we are lucky, we might do some customer research at the beginning of the project.

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UX Planet

MARCH 9, 2025

This can include user research and discovery, heuristic evaluation, and results of usability testing. Pain points : If youre going to redo the functional logic of your product, you should definitely add customer pain points. Example of pain points that offline shopper experiences.

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Product Talk

MAY 4, 2022

Steve is one of the product managers for Pendo Feedback , a product that enables other software as a service (SaaS) companies to centralize, analyze, and prioritize feedback while keeping visitors in the loop—all within their own app. At Pendo, Steve and some of his peers participate in weekly rolling research.

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Lenny Rachitsky

NOVEMBER 24, 2024

Simplify security • Paragon —Ship every SaaS integration your customers want — Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR.

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Arkenea

FEBRUARY 23, 2025

But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?

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Userpilot

APRIL 30, 2025

If youve recently launched a mobile app and want to increase app users, its going to be an uphill battle. Because most mobile apps lose 77% of their users within 3 days! Sure, you could blame onboarding or a clunky user interface. In this article, Ill tell you how to: Increase user acquisition with ASO and referral programs.

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Intercom, Inc.

FEBRUARY 9, 2021

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Understand how customer expectations are changing.

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User Testing Reporting Tools Customer Feedback Customer Experience 222

Alchemer Mobile

AUGUST 19, 2024

“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” – Jeff Bezos, founder of Amazon. For product managers, the path to success—both on an individual level and for the company as a whole—depends on a deep understanding of their customers.

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The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? target customer and underserved needs.

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Product Talk

FEBRUARY 21, 2024

When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).

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Product Talk

APRIL 20, 2022

Sally and Jim are equipped with a clear customer segment profile—first-time podcasters—and a clear value proposition—help them grow their podcast audience. Sally and Jim might set the following directional outcome: increase the average audience size for our podcast customers. Sally and Jim don’t have any customers.

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Product Talk

NOVEMBER 22, 2023

These are the customer needs, pain points, and desires that, if addressed, will drive your desired outcome. Below the solution space are assumption tests. This is how we’ll evaluate which solutions will help us best create customer value in a way that drives business value. But this isn’t Agile.

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Research Software Feedback Software Product Research User Testing 314

Product Innovation Educators

SEPTEMBER 16, 2024

This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value. It’s what helps create products that customers love and keeps companies successful in the long run. Staying Close to Customers A big part of successful innovation is keeping a close connection with customers.

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Intercom, Inc.

JULY 14, 2020

As customers expect more and more out of support experiences, support leaders can risk burnout on their team to meet the escalating demand. But even for larger teams, an influx of customer questions can overload agents, leaving them frustrated and overworked, and in turn, not able to provide great support.

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Customer Experience User Testing Product Research Customer Feedback 224

Product Talk

JUNE 19, 2024

But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. My advice in this article may not stand the test of time. Discovering unmet customer needs, pain points, and desires—AKA opportunities.

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Product Talk

APRIL 3, 2024

Customer interviews are one of the most impactful activities a product team can do. Customer interviews are one of the most impactful activities a product team can do. Tweet This An early customer interviewing mistake is to spend your interview time exploring your solution ideas. You can learn more about assumption tests here.

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Product Talk

APRIL 21, 2021

I’ve worked with teams in all industries—regulated industries, consumer companies, B2B companies. It’s a framework that’s been well tested and works in a lot of different contexts. We did the research. We talked to our users and they prefer female names.” There’s bias at play here.

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Intercom, Inc.

MARCH 18, 2021

In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. I mentioned at the start our company values: obsessesing over our customer success.

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The Product Coalition

MARCH 1, 2022

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

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Product Talk

JUNE 5, 2024

How can product trios work with user researchers? If your company is committed to user research and you have the luxury of having a user researcher embedded on each of your teams, you probably want to include them in most of your discovery decisions. They interview customers together.

Product Research 296

Product Research User Testing Research Software Customer Experience 296

Userpilot

FEBRUARY 25, 2025

A high bounce rate might seem like lost interest, but what if users left because they couldnt find what they needed? Thats why you need user session analysis. Beyond the numbers: Understand why context matters Raw user behavioral data can be misleading without context. On the surface, it looks like a win.

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Data Visualization User Testing Customer Feedback Customer Experience 88

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. User personas stand in for users throughout the design of your product. Sad but true.

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Research Software User Testing Analytic Tools Product Research 273

Product Talk

APRIL 9, 2025

Customer-facing APIs are products. When engineers encounter friction when learning a new API, it reduces their likelihood of having success with your product. You want customers to get value from your product as quickly as possible. With consumer and B2B products, we put a ton of time and energy into our onboarding process.

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The Product Coalition

APRIL 24, 2023

A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. What is the purpose of feedback repositories?

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Userpilot

APRIL 16, 2025

Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Data fragmentation prevents you from delivering the cohesive, personalized experiences your customers expect. But that view only reflects web users.

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Userpilot

OCTOBER 31, 2024

Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. Improves product-market fit through actionable insights.

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