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Product experience is a vital part of product design and development. Your product should be able to make customers measurably better at specific job tasks that are critical to their success, for sure, but does it do so easily and efficiently, and even more importantly, do those customers actually enjoy using it? Product experience takes into account how your product delivers ideal customer outcomes and the manner in which it eliminates obstacles.
Listen to the audio version of this article: [link]. The Need for Guidance and the Lack of Transactional Power. Product success is not something you can achieve on your own as a product manager or Scrum product owner. Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product.
I recently sat down with fellow Product Talk coach and instructor Hope Gurion to discuss some of the common mistakes we see teams make when it comes to defining outcomes. You can watch the video of our conversation or check out a lightly edited version of the transcript below. Full Transcript. Teresa Torres: Hi, I’m Teresa Torres. Hope Gurion: And I’m Hope Gurion.
Have you ever been looking for a recipe online but have to scroll all the way through a long, drawn-out story about the author’s family to get to the actual recipe? We won’t do that to you today. Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement.
Product managers have long relied on the Minimum Viable Product (MVP), but in the age of AI, a minimum AI-Ready Product (MAP) – an evolution of the MVP that ensures a product is not just functional but ready to leverage AI from day one has become crucial
In this guest post, Saikiran Chandha, CEO and founder of SciSpace provides an overview of hypothesis-design testing and why it is quintessential to building new product features. [.] Read more » The post Hypothesis-driven product management appeared first on Mind the Product.
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. This knowledge gives teams a competitive advantage that compounds over time. Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. – Tweet This.
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. This knowledge gives teams a competitive advantage that compounds over time. Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. – Tweet This.
Ask them what they do, when they do what they do, what challenges are they running to, and how are they solving those challenges today. One of the biggest challenges that business owners or product managers (PM) face is figuring out what their customers want. Too often, we ask customers what they want, instead of asking what they do. Instead of asking customers what they want, ask them what they do.
Lately it feels like no matter where you look, there’s always someone talking about Product Ops. But few people are asking: Does it actually need to exist? Antonia Landi, Product Operations Leader dives deep into this emerging role. [.] Read more » The post Whose job is it anyway? The rise of Product Ops and why it deserves to be an independent function appeared first on Mind the Product.
If you’re reading this in December, that means you’re already in the thick of it with holiday campaigns and chaos. But if you have a breather, we’re excited to share some data-backed mobile engagement findings, specifically surrounding how seasonality impacts customer sentiment! Bookmark this page for next year’s insanity (and to remind yourself not to get down when your app store ratings look a little less-than-happy in the winter months).
A framework for digital transformation – for product managers. Today we are talking about digital transformation and why it matters to product managers and leaders. Tim Bottke is an Associate Professor of Practice in Digital Transformation at SDA Bocconi School of Management in Milan, Italy. He is also a Senior Partner at Deloitte Germany, specializing in digital transformation.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Take your companies large objectives and break them down into more digestible goals for your own product managers. Watch and learn more from product management expert, Don Ross.
Productivity has many enemies: too many meetings, external triggers like interruptions from coworkers, whether virtual or in person, and multitasking the wrong way, to name a few. But more often than not, it’s mental traps that trip us up. The post 4 Mental Traps That Kill Productivity appeared first on Nir and Far.
In this adapted excerpt from his recent book Sweet Stakeholder Love: Powerful Insights and Tactics to Deal with Stakeholder Issues Better and Achieve More Success at Work Sigi Osagie discusses stakeholder management. [.] Read more » The post Dear product stakeholder, please show me some love appeared first on Mind the Product.
Great product management starts with great teams. Our free assessment tool reveals where your team excels and uncovers opportunities for growth across six key dimensions: Context, Investigate, Define, Create, Deliver, and Leadership. In just 10 minutes, gain actionable insights that show you exactly where to focus to improve performance, drive outcomes, and strengthen your team in key areas.
If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this. But there are tons of KPIs to choose from.
How product leaders can drive purpose and belonging. This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise, and experience power the most recognized and respected innovative companies in the world. PDMA is the longest-running professional association for product managers, leaders, and innovators, having started in 1976.
Get out of your comfort zone and iterate your process every quarter — always be trying something new. Watch and learn more from product management expert, Amin Bashi.
On the ANE panel last night, an agile coach asked, “What's my path forward as an agile coach? What do I do next?” That's a great question and one each coach might ask, to make sure they continue to add value to the client. (Internal or external, all coaches have clients.). I said that if the coach wanted to move up the hierarchy in the organization, the coach needed some form of management experience.
In 2024, B2B customers expect better quality and service with streamlined experiences that match consumer-grade simplicity—no long calls or meetings required. Our B2B eCommerce Trends Report, surveying 400+ B2B professionals in the US and Europe, reveals how eCommerce has become vital to top companies’ strategies. The report shows how leaders are leveraging eCommerce to break data silos, unify channels, and deliver the personalized experiences that customers demand.
Food tech is transforming the food industry by using cutting-edge technology to manage production, distribution, and consumption. Explore the article below for more. When discussing food, technology is not the first thing that comes to our minds. Nevertheless, technology has altered every aspect of our life. It is altering the global operation of various industries, including the food industry.
What does a product manager actually do? And what role do they have to play in tech ethics, delivery management, and coaching? This week we go straight back into our conversation with Marty Cagan to find all of the answers by the godfather of product. Okay enough chatting, let's dive straight back in. [.] Read more » The post The role of a product manager — Marty Cagan on The Product Experience – Part 2 of 2 appeared first on Mind the Product.
If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this. But there are tons of KPIs to choose from.
How product managers can go beyond the obvious in VOC. PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. This speaker spoke on The Key to Successful Voice of the Customer (VOC) in Agile Teams. This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is a global community of professional members whose skills, expertise and experience power the most recognized and respected innovative companies in the world.
Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
‘Tis the season for giving, and that’s why we’re kicking off this holiday season with a free training seminar on the Customer Outcome Model and how product management, product marketing and sales can use it to meet the flattening economy head on. As usual, this issue is chock-full of best practices that keep current customers paying and new buyers coming!
I’ve had some dark days as a Product Manager. Here are a few tricks I’ve learned to help with the toughest days. Simplify You can’t pull a rabbit out of your hat, work miracles and have the perfect information available out of nowhere. All you can ever do is make the best decision in light of available information. If you need new information, work out what you can and can’t reasonably acquire.
In this guest post, Product Manager, Arfan Ismail, explains why what has worked in one company—even if it worked spectacularly well—may not necessarily work in another one, and employs an example from World War II to help illustrate his point. [.] Read more » The post The cargo-cult in product management appeared first on Mind the Product.
Finding the right innovation management software is like picking a racing bike—it's essential to consider your unique needs rather than just flashy features. This oversight can stall your innovation efforts. Download now to explore key considerations for success!
Have you ever been looking for a recipe online but have to scroll all the way through a long, drawn-out story about the author’s family to get to the actual recipe? We won’t do that to you today. Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement.
How product managers can align stakeholders on product projects. Today we are talking about the need for product leaders to manage stakeholders and the associated challenges this creates. Aligning the perspectives of stakeholders on a product project is desirable as well as difficult. Helping us with this difficult task is Bruce McCarthy. Previously, Bruce joined us for a three-part series on creating and using product roadmaps.
We’re fast approaching a new year, with major changes in customer support trends and customer expectations. So what does “good customer support” look like for 2023? We conducted a major survey to find out what people want and expect from customer service, and made some fascinating discoveries. Our latest study contacted 1,000 US customers across generations, to learn more about what they want and expect from businesses as we enter 2023.
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