Amplitude

3 Mental Models Every PM Needs to Make Decisions

Amplitude

Having a set of reliable mental models to call upon to make decisions is perhaps the most powerful thing product managers can do to improve their skills.

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Test-Driven Product Management at an Early-Stage Startup

Amplitude

This is a guest post in our Product Innovator Series from Jennelle Nystrom, product manager at Farmstead. . Today, it’s common to hear people talk about testing early-stage products like it’s a bad thing.

Stop putting off user research. 7 hacks

Amplitude

Early in my career as a product manager, I remember being introduced to the process of user research in a way that made it seem like a monumental undertaking. A typical user research cycle looked like this: write up an agenda. draft an invite email template.

Every Product Needs a North Star Metric: Here’s How to Find Yours

Amplitude

An introduction to product strategy with examples of north star metrics across industries. The product north star is easily the most powerful and misunderstood product strategy framework in use today.

Why “Build or Buy?” Is the Wrong Question for Analytics

Every time an application team gets caught up in the “build vs buy” debate, it stalls projects and delays time to revenue. There is a third option. Partnering with an analytics development platform gives you the freedom to customize a solution without the risks and long-term costs of building your own. Learn when and why it makes sense to build, buy, or take a combined approach to embedded BI.

The Anti-Influencer Marketing Strategy to Grow Your Community

Amplitude

I hate the term “influencer.”. In tech, you can often find “influencers” talking about various new developments on TechCrunch and Fortune, while other people (who are actually the best at what they do) are in the trenches, working.

The 9 Mental Models You Need to Build Better Products

Amplitude

Mental models are frameworks we use to make decisions, explain things, or think about the world. We use them subconsciously and many have become reflexive to our everyday lives.

How Great Product Companies are Transforming their Analytics Stack

Amplitude

The world of product development is changing rapidly. Twenty years ago, “online” was a new acquisition channel. But today, online is the product. And all companies are turning into digital product businesses.

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The Role of Growth in Mobile Product Development

Amplitude

This is a guest post from Al Harnisch from Prolific Interactive , an Amplitude Solutions Partner. As the native mobile space matures, the biggest app-related issue brands face has shifted from UX and backend infrastructure to growth and monetization.

Build vs. Buy: Implementing the Right Experimentation Solution

Choosing Whether to Build or Buy. To build and deliver products that customers love, product teams at leading enterprises such as Uber, Netflix and Airbnb are focusing on experimentation as a critical business process. These teams are empowered to A/B test each new feature and gain valuable insights before rolling it out widely. After seeing what these companies accomplish with experimentation, you may be considering whether to build your own testing framework, integrate an open source solution, or invest in a commercial experimentation platform like Optimizely Full Stack. Download this whitepaper to discover: The key questions product teams must ask before choosing to build or buy. The most common requirements that enterprise teams have for experimentation. How to avoid key mistakes and plan for success when building an internal system.

How to Hire a Product Analyst

Amplitude

The six things you need from a great product data scientist and how to find them . Product Analytics is one of the most high leverage roles in a company that’s investing in software development.

Advice on Building Great Products from Folks Who’ve Actually Done It

Amplitude

Today, every company has to be a product company. In the old days, you could dominate by owning distribution or by spending the most on marketing and advertising. You could win with scale and cut off your competition that way.

How to Deal With Unknown Unknowns in Project Planning

Amplitude

This is a guest post from Dillon Forest, cofounder, CTO & product manager at RankScience. When your team is trying to build something that doesn’t currently exist, the development process is full of moments of uncertainty.

How to Thrive in the Product-Led Era

Amplitude

Editor’s note: This is the first post in a series exploring what it takes for businesses to survive and thrive in the product-led era. If you’d like us to take on a particular topic under this theme, we’d love to hear from you. Please leave a comment below.

7 Lessons We Learned About Product Development From Our Own Customers

Amplitude

At the Product Analytics Summit in Seattle this past March, we chatted with some of our customers about how they use Amplitude as part of their product development toolbox.

New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices.

The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work?

Airtable’s Chief Product Officer on Building Products that Amplify Our Creative Potential

Amplitude

We’re thrilled to feature this guest post from Andrew Ofstad, Chief Product Officer at Airtable. Humans are preternaturally skilled at amplifying their inherent abilities through tools. We chisel rocks, we ride bicycles, we use computers.

Why Wistia Turned its Company into a Mountain-Climbing Team

Amplitude

Maintaining your agility while simultaneously making the product development process predictable is one of the biggest challenges any product leader faces. It was about a year ago that we realized: we were failing at this, and.

Don’t Build Products Just for Power Users

Amplitude

Their name says it all, power users. Users with power. They use your product regularly and as a result, know it inside and out. If your product has special features, they know about them and use them religiously. If your product needs an update or two, power users will let you know.

Getting Started with Product Experimentation

How Product Development Teams Reduce Guesswork and Innovate Faster. Product development teams are embracing iterative release processes such as agile and continuous delivery to mitigate risk and adapt to evolving customer requirements. This trend is enabling teams to be more productive and increase product quality. But how do you know if you are building the right product or feature? Experimentation can help your team prove whether you are building the right product and eliminate uncertainty and guesswork from your software development process. Download this whitepaper to learn: How experimentation fits in with the agile development process. Best practices for integrating experimentation into your release process. Key considerations when buying an experimentation solution. Ways to optimize performance and ensure security and compliance.

Using Twyman’s Law to Avoid Red Herrings in Product Analytics

Amplitude

The world of analytics is full of red herrings and false paths.

Airtable’s Chief Product Officer on Building Products that Amplify Our Creative Potential

Amplitude

We’re thrilled to feature this guest post from Andrew Ofstad, Chief Product Officer at Airtable. Humans are preternaturally skilled at amplifying their inherent abilities through tools. We chisel rocks, we ride bicycles, we use computers.

10 Skills Every Mobile Product Manager Needs

Amplitude

Like general product management, the role of mobile product managers emerged out of a need to serve the changing face of tech. It’s a specialized role that requires specialized skills that cater to mobile products. The relationship between manager and product is a tight one.

From Product Manager to Partner: An Interview with Ashley Carroll

Amplitude

When Ashley Carroll joined Social Capital, a Palo Alto based venture capital firm, she didn’t aspire to become an investor. Hailing from a tenured career in product management, she was just super passionate about working with startups. “I

How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings.

How Product Monopolies Can Hurt Tech Companies

Amplitude

Establishing a monopoly — near-total domination of a market — may seem like the ultimate marker of success. You’ve edged out your competitors, and have the ubiquitous product in your sector. But having a wildly successful product can be dangerous.

Building a Product Team from the Inside Out

Amplitude

It’s easy to see hiring as a cure to many scaling ills. Most organizations that start hiring to build out the product team have not exhausted the potential on their current team. They’re missing a huge opportunity right in front of them.

What Improv Can Teach Product Managers

Amplitude

Interview with Ellie Powers, Group Product Manager, Android and Google Play. Saying “no” is a highly revered skill in business. As the thinking goes, the ability to say “no” demonstrates your value on prioritization and focus.

How to Build a Product Team from the Inside Out

Amplitude

It’s easy to see hiring as a cure to many scaling ills. Most organizations that start hiring to build out the product team have not exhausted the potential on their current team. They’re missing a huge opportunity right in front of them.

The State of Product Leadership

Insights from 300 Technology Product Management Executives and Managers.

The Secret Truth About Your Methodology and Processes

PM Hardcore

What are your goals? A product organization has three overarching goals: Deliver great value to our customers. Do it quickly, efficiently, and with high quality. Do it better over time. A product organization that achieves those goals is much more likely to be successful.

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A Rearview Mirror for Your Product Roadmap

bpma ProductHub

How the past can provide context for your future plans. For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. Todd Lombardo, Evan Ryan, and I interviewed over 80 practicing product people.

3 Ways to Apply Lean Product Management Right Away

280 Group

280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. Greg works for 280 Group and has authored best-selling books such as Agile Excellence for Product Managers, Lean Product Management, and Strategy Excellence for Product Managers.

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

PM Hardcore

In some earlier articles and in a talk I gave at a local product management meetup , I’ve shared about the importance of having a toolkit of mental models. They help with decision making, problem solving, communication, plus every other thing we do as product managers. A good mental model can help you see things in a different way. Click To Tweet.

Drive Quality and Velocity with Feature Flags

Drive Quality and Velocity with Feature Flags. Launching a new feature is a risky proposition. Even the most well designed and researched features can have unforeseen consequences for your application performance and business metrics. Rolling back a poor performing feature can be time consuming and costly. However, it doesn’t have to be. Implement feature management and experimentation in your development lifecycle to reduce risk and prove impact when launching features. Download this whitepaper to learn: How to ship products faster with higher quality. The best way to launch features with less risk and more control. How to prove the impact of every feature release with experimentation.

Growth Mindset in Product Management

Roman Pichler

Embrace a Growth Mindset. Learning something new requires the right mindset or attitude. If you believe that you lack talent or are not smart enough, then you make it hard—if not impossible—for yourself to acquire new knowledge, skills, and behaviours.

Am I a Product Manager or a Product Owner? Part 2

bpma ProductHub

By Ellen Gottesdiener Part 2: 5 Ways to Untangle the Mess In part 1 of this blog, I outlined the confusion between what a Product Manager does and what a Product Owner does. The difference and overlaps between product management and product ownership work illustrated how activities span both strategic and tactical product management. With… Product Strategy

Blog 232

Product Leadership in Scrum

Roman Pichler

Three Types of Leadership. Scrum is a simple framework with three roles: product owner, development team, and Scrum Master. Each role provides a distinct type of leadership. As the product owner, you lead the product and are responsible for its overall success.

Be a Balanced Product Leader, Not a Feature Broker or Product Dictator

Roman Pichler

Feature Broker and Product Dictator. How do you best lead the stakeholders and development team as the person in charge of the product? One way to answer this question is to avoid unhelpful but common leadership styles.

The Data-driven Product Manager's Handbook

Using insight and guidance to deliver exceptional product experiences.