Amplitude

3 Mental Models Every PM Needs to Make Decisions

Amplitude

Having a set of reliable mental models to call upon to make decisions is perhaps the most powerful thing product managers can do to improve their skills.

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Test-Driven Product Management at an Early-Stage Startup

Amplitude

This is a guest post in our Product Innovator Series from Jennelle Nystrom, product manager at Farmstead. . Today, it’s common to hear people talk about testing early-stage products like it’s a bad thing.

Every Product Needs a North Star Metric: Here’s How to Find Yours

Amplitude

An introduction to product strategy with examples of north star metrics across industries. The product north star is easily the most powerful and misunderstood product strategy framework in use today.

Stop putting off user research. 7 hacks

Amplitude

Early in my career as a product manager, I remember being introduced to the process of user research in a way that made it seem like a monumental undertaking. A typical user research cycle looked like this: write up an agenda. draft an invite email template.

Lessons From Building Experimentation Programs From the Ground Up

Creating an experimentation culture is challenging. Bill Hinderman has been down that road - four times at four separate companies. Drawing on his experience from building and running experimentation programs at Orbitz, Expedia, Raise, and Vivid Seats, he’ll provide a framework for establishing an experimentation culture.

The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

Where does product analytics fit in the realm of analytics tools on the market? What makes product analytics different from marketing analytics? How are product teams using analytics in their day-to-day work?

The Anti-Influencer Marketing Strategy to Grow Your Community

Amplitude

I hate the term “influencer.”. In tech, you can often find “influencers” talking about various new developments on TechCrunch and Fortune, while other people (who are actually the best at what they do) are in the trenches, working.

The 9 Mental Models You Need to Build Better Products

Amplitude

Mental models are frameworks we use to make decisions, explain things, or think about the world. We use them subconsciously and many have become reflexive to our everyday lives.

How to Deal With Unknown Unknowns in Project Planning

Amplitude

This is a guest post from Dillon Forest, cofounder, CTO & product manager at RankScience. When your team is trying to build something that doesn’t currently exist, the development process is full of moments of uncertainty.

Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Some teams struggle to constantly optimize conversion rates without understanding the financial impact of those conversion rates. Sometimes that 0.1% increase isn't worth the engineering time we're spending! Early stage startups in particular may not need a four year business plan, but they need to start building out a model which will show how they can someday be profitable. At the very least, they need to be able to see the impact of a change in retention rates to their user growth.

How Great Product Companies are Transforming their Analytics Stack

Amplitude

The world of product development is changing rapidly. Twenty years ago, “online” was a new acquisition channel. But today, online is the product. And all companies are turning into digital product businesses.

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Advice on Building Great Products from Folks Who’ve Actually Done It

Amplitude

Today, every company has to be a product company. In the old days, you could dominate by owning distribution or by spending the most on marketing and advertising. You could win with scale and cut off your competition that way.

The Role of Growth in Mobile Product Development

Amplitude

This is a guest post from Al Harnisch from Prolific Interactive , an Amplitude Solutions Partner. As the native mobile space matures, the biggest app-related issue brands face has shifted from UX and backend infrastructure to growth and monetization.

How to Hire a Product Analyst

Amplitude

The six things you need from a great product data scientist and how to find them . Product Analytics is one of the most high leverage roles in a company that’s investing in software development.

7 Lessons We Learned About Product Development From Our Own Customers

Amplitude

At the Product Analytics Summit in Seattle this past March, we chatted with some of our customers about how they use Amplitude as part of their product development toolbox.

The Top 5 Most Common Rapid Prototyping Mistakes

Speaker: Teresa Torres, Product Discovery Coach, Product Talk

When you think of "rapid prototyping", what comes to mind? If you work in digital products, you might think wireframes and mockups as a quick way to get user feedback on our designs. Rapid prototyping is quickly becoming ubiquitous, and with good reason. They are a powerful tool for thinking through different aspects of your product and answering questions to all sorts of design questions. They're also a great way to externalize what lessons you learn about your product along the way.

Airtable’s Chief Product Officer on Building Products that Amplify Our Creative Potential

Amplitude

We’re thrilled to feature this guest post from Andrew Ofstad, Chief Product Officer at Airtable. Humans are preternaturally skilled at amplifying their inherent abilities through tools. We chisel rocks, we ride bicycles, we use computers.

How to Thrive in the Product-Led Era

Amplitude

Editor’s note: This is the first post in a series exploring what it takes for businesses to survive and thrive in the product-led era. If you’d like us to take on a particular topic under this theme, we’d love to hear from you. Please leave a comment below.

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Why Wistia Turned its Company into a Mountain-Climbing Team

Amplitude

Maintaining your agility while simultaneously making the product development process predictable is one of the biggest challenges any product leader faces. It was about a year ago that we realized: we were failing at this, and.

Don’t Build Products Just for Power Users

Amplitude

Their name says it all, power users. Users with power. They use your product regularly and as a result, know it inside and out. If your product has special features, they know about them and use them religiously. If your product needs an update or two, power users will let you know.

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues. Is product management primarily supporting the tactics of other departments? Or is it a strategic role that is grounded in market facts? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle.

Airtable’s Chief Product Officer on Building Products that Amplify Our Creative Potential

Amplitude

We’re thrilled to feature this guest post from Andrew Ofstad, Chief Product Officer at Airtable. Humans are preternaturally skilled at amplifying their inherent abilities through tools. We chisel rocks, we ride bicycles, we use computers.

Using Twyman’s Law to Avoid Red Herrings in Product Analytics

Amplitude

The world of analytics is full of red herrings and false paths.

10 Skills Every Mobile Product Manager Needs

Amplitude

Like general product management, the role of mobile product managers emerged out of a need to serve the changing face of tech. It’s a specialized role that requires specialized skills that cater to mobile products. The relationship between manager and product is a tight one.

Building a Product Team from the Inside Out

Amplitude

It’s easy to see hiring as a cure to many scaling ills. Most organizations that start hiring to build out the product team have not exhausted the potential on their current team. They’re missing a huge opportunity right in front of them.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.

From Product Manager to Partner: An Interview with Ashley Carroll

Amplitude

When Ashley Carroll joined Social Capital, a Palo Alto based venture capital firm, she didn’t aspire to become an investor. Hailing from a tenured career in product management, she was just super passionate about working with startups. “I

How Product Monopolies Can Hurt Tech Companies

Amplitude

Establishing a monopoly — near-total domination of a market — may seem like the ultimate marker of success. You’ve edged out your competitors, and have the ubiquitous product in your sector. But having a wildly successful product can be dangerous.

How to Build a Product Team from the Inside Out

Amplitude

It’s easy to see hiring as a cure to many scaling ills. Most organizations that start hiring to build out the product team have not exhausted the potential on their current team. They’re missing a huge opportunity right in front of them.

What Improv Can Teach Product Managers

Amplitude

Interview with Ellie Powers, Group Product Manager, Android and Google Play. Saying “no” is a highly revered skill in business. As the thinking goes, the ability to say “no” demonstrates your value on prioritization and focus.

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Even when faced with many seemingly great requests, there is only so much time to develop what’s necessary. What makes matters more complex is that users doesn’t always know what they want or need (as Nils says “You can’t trust what users say”). And sometimes the most important feature for selling your product is one that customers never end up using.

A Rearview Mirror for Your Product Roadmap

bpma ProductHub

How the past can provide context for your future plans. For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. Todd Lombardo, Evan Ryan, and I interviewed over 80 practicing product people.

3 Ways to Apply Lean Product Management Right Away

280 Group

280 Group CEO and Founder, Brian Lawley, is once again joined by the prominent author, consultant and trainer, Greg Cohen. Greg works for 280 Group and has authored best-selling books such as Agile Excellence for Product Managers, Lean Product Management, and Strategy Excellence for Product Managers.

The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments

Product Talk

One of the best signs of an effective product team is a regular cadence of customer interviews and product experiments. But it’s not enough to simply check the box on these activities; we need to make sure that we do them effectively.

Stop Validating & Start Co-Creating

Product Talk

Meet Sally and Pam. Sally is a product manager, Pam a user experience designer, and they are working on a new mobile app. They’ve conducted customer interviews , defined their MVP , and are now working through the initial designs.

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How Agile Approaches Change Project, Program, and Product Measures

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Before agile approaches took the world by storm, we used Gantt charts and defects to measure project and program progress. We had trouble measuring product progress until just before release—often too late to change anything. Join Johanna as she discusses how agile approaches change what we measure, and possible measures you might use in projects, programs, and to assess the product as the team(s) build it.

Be a Balanced Product Leader, Not a Feature Broker or Product Dictator

Roman Pichler

Feature Broker and Product Dictator. How do you best lead the stakeholders and development team as the person in charge of the product? One way to answer this question is to avoid unhelpful but common leadership styles.

7 Ways of Creating and Sustaining an Agile Product Roadmap

bpma ProductHub

By Ellen Gottesdiener – Product Roadmaps Are Necessary for Product Success A product roadmap visually depicts how your product will evolve over time to realize your product vision and achieve continual value for your customers and business. (I I define the term product to refer to a software application, system, device, service, or a combination that… Product Management Product Strategy

How Home Depot Product Managers Are Fighting Back Against Amazon

The Accidental Product Manager

Home Depot product managers are not giving up in the fight against Amazon Image Credit: Mike Mozart. If you are a product manager working in the field of retail goods, there is one word that should strike fear in your heart: Amazon.

Product Managers Attempt To Get NASCAR Back On Track

The Accidental Product Manager

NASCAR needs to find ways to once again gain fan interest Image Credit: Joe Loong. Once upon a time (about 10 years ago) the American racing system called NASCAR was at the top of its popularity. There were movies made about it, and fans tuned in to watch every race on television.

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Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Gathering support for a product feature or enhancement is a critical skill for Product Managers. Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.