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Why designers fail to integrate into Agile teams

UX Planet

Prescriptive Agile frameworks make it hard for designers to add valuable contributions to the team. Desperate to find an alternative to our ineffective process, I stumbled upon Agile and it blew my mind. But in my new Agile team, I was designing fragments that felt incomplete. In 2011 I was a UX Designer in a design studio.

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Why is Agile Still Being Treated as Gospel?

The Product Coalition

Agile just turned twenty-one, but don’t put away that fake ID yet. Ever since the Agile Manifesto was written in 2001, the concept of becoming more efficient by embracing iterative delivery models and “learning-on-the-go” has captivated senior executives to junior project managers alike.

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What is Agile UX? Methods & Process

UX Planet

Agile UX is a design methodology based on the principles of Agile software development. Agile is a proven software development approach that emphasizes flexibility, collaboration and efficiency. Agile UX adopts the same values, reframed in the context of digital design projects. What is the Agile UX Process?

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Agile Uncovered: Understanding What Agile Really Means?

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Agile is about flexibility, collaboration, and customer satisfaction. Agile helps you keep up. We’re going to dig into Agile. We’ll also look at how Agile has evolved over time and why it’s more relevant today than ever before. The Origins of Agile Agile didn’t just emerge out of nowhere.

Agile 52
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The Definition of Product Management Is Shrinking. It’s Not Good!

Product Management University

Over the past few years, I’ve noticed a growing sentiment that the definition of product management keeps shrinking to the point where it’s becoming only the tactical things required to execute the next set of (agile) sprints. In other words, the agile development process is redefining what we call product management.

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Why Scrum? A Product Owner’s Guide to Agile Success

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Agile vs Scrum: Clearing the Confusion Let’s address a common point of confusion head-on: Agile and Scrum. So, what’s the difference between Agile and Scrum? Agile is a philosophy and approach to software development. Agile is like the operating system on your smartphone.

Agile 52
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Why Marketing Should Go Agile

Pragmatic Marketing

Marketing has changed more in the last five to seven years than at any other time during my career. Despite all this change, many of the core processes of marketing remain unchanged. Some marketers, including myself, are taking a different approach—one based on agile development. What Is Agile Marketing?

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