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What is Agile UX? Methods & Process

UX Planet

Agile UX is a design methodology based on the principles of Agile software development. Agile is a proven software development approach that emphasizes flexibility, collaboration and efficiency. This is likely due to the decentralized nature of accountability in Agile teams.

Agile 82
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Why Scrum? A Product Owner’s Guide to Agile Success

CardBoard

It’s a useful tool for software teams to solve complex problems. The origins of Scrum actually have nothing to do with software development. Agile is a philosophy and approach to software development. Scrum Events: The Rhythm of Work Scrum is structured around regular events for planning, review, and retrospection.

Agile 52
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Why Marketing Should Go Agile

Pragmatic Marketing

Marketing has changed more in the last five to seven years than at any other time during my career. Despite all this change, many of the core processes of marketing remain unchanged. Some marketers, including myself, are taking a different approach—one based on agile development. What Is Agile Marketing?

Agile 70
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Three Slightly Ranty Thoughts on “Back” to Normal

Johanna Rothman

Do you remember the “software crisis” of the 70s, 80s, 90s, 00s? I've worked in the software industry since the 1970s. I wrote an article in 2001: Crisis? ” I happen to work mostly with relatively highly paid software professionals. Here are my three rants and ways we might rethink our situation.

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eBay’s search metrics used to suck

The Product Coalition

We’re entering a new world in which data may be more important than software.?—? It was at that time that the company entered into fierce competition with the other major disruptor in the market?—?Amazon. Ben Foster, who was the company’s PM of Findings between 2001–2004, was in charge of that effort. Thanks, till next time. ??

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Idea Validation?—?Much More Than Just A/B Experiments

The Product Coalition

In this article I’ll run through the spectrum of validation techniques and briefly describe the most important ones. This is easily a topic for a whole book (“Inspired” by Marty Cagan and “Build the Right It” by Alberto Savoia are two great examples), so this article will be a bit more lengthy. Stakeholder reviews?—?You

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Design Sprints by Jake Knapp

Mind the Product

In 2001 Jake was working at Microsoft on the Encarta Encyclopaedia product, and all encyclopaedia content was stored on a CD-ROM – in new and innovative ways for the time. But in just two years, Wikipedia contained more articles than Microsoft was able to include in the whole of Encarta – and it was free. The Genesis.