bpma ProductHub

FEBRUARY 4, 2018

By Jennifer Gridley – As we approach Valentine’s Day, some may be enjoying The Spice Girls’ 1996 hit for its romantic message. But since this is the BPMA, we’re thinking about the oft-merged roles of Product Manager (PM) and Product Owner (PO). And we’re not alone. Communicates the voice of the customer.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

BrainMates

MARCH 6, 2018

This blog is a transcript of part of that meetup, focusing on why we need Product Management. Rich Mironov presenting on why we need Product Management. Why do we need a Product Management team? I have 30 years in Silicon Valley product management, so this isn’t a new thing.

User Testing 75

User Testing Feedback Software Product Management Product Manager 75

Product Management University

MAY 11, 2018

The lint roller manufacturers have figured out that they can generate more revenue by marketing the same product to a whole new segment — pet owners — under a clever new name. Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries.

Marketing 100

Marketing Differentiation B2B Healthcare 100

Product Talk

FEBRUARY 8, 2017

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. Instead, product teams are experimenting their way to viable solutions. We no longer take months or years to release value to our customers.

Product Research 100

Product Research Research Software User Testing Reporting Tools 100