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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

Since the Agile Manifesto first distinguished the roles in 2001, the same person has often been expected to serve as both PM and PO. Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Engages in market-sensing activities to determine the future of the product.

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The Best of Both Worlds: Vertical Marketing and Horizontal Products

Product Management University

That same messaging also helps the sales force talk the talk more credibly to ensure continuity between the marketing messages and the sales process, and that credibility may the one thing that ultimately differentiates you from the competition. Here’s an example.

Marketing 100
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Top 7 Web Designers in California, USA

UX Studio

They blend strategy and creativity in their user-friendly designs. San Francisco, CA $100 – $149 / hr Digital Design, Integrated Marketing, Brand Strategy, User Research, Web Development, Interaction Design Niftic Agency Niftic is a smaller full-service design agency working with brands all over the world.

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Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

eBay, PayPal), in early 2000 and 2001 there was a sudden diversification and investment into P2P and mobile (before mobile was ready) and then in 2002-2003 people started looking at CleanTech, Nanotech etc – industries that obviously all eventually failed from an entrepreneurial and investment return perspective.

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Branding Yourself as a Product

Pragmatic Marketing

Unfortunately, in 2001 as the dot-com boom went bust, Fujitsu, for the first time in the company’s history, lost money. What you need is a product strategy. Then, devise a strategy for how to foster and develop those skills. How do you differentiate yourself? I thought I’d be there for 35 or 40 years.

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Is Agile Product Development Right for Your Team?

The Product Coalition

Yes, people like Bill Gates or Steve Jobs were intelligent designers; but what was it that differentiated their working approach from other methodologies ? Famously, in 2001, around twenty tech personalities published the Manifesto for Agile Software Development. Soon, the world started paying attention to what they were doing.

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The Evolution of Modern Product Discovery

Product Talk

And so a bunch of people came together, they started sharing what they were doing, they started asking what can we do differently, and a lot of this frustration culminated in 2001 with the release of The Agile Manifesto. The opportunities we choose to go after are what differentiate us in our market. – Tweet This.