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Executive Perspectives on Strategic Product Management and Three Common Gaps

bpma ProductHub

by John Mansour – For as long as I have been training product managers (since 2001), senior executives have been telling me that they want their product management function to be more strategic. When I ask them to define “more strategic,” a handful of themes have consistently emerged. Understanding the market better than all…

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. Use it to make better product decisions.

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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

Since the Agile Manifesto first distinguished the roles in 2001, the same person has often been expected to serve as both PM and PO. During their presentation, Pragmatic Instructor and Product Coach Kirsten Butzow along with Pendo Chief Evangelist Eric Boduch emphasized the need to distinguish the PM role from the PO role.

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Here’s Why Your Customer Success Strategy Needs Data Science

Gainsight

Let’s go on a quick journey to explore three major components of a holistic data science strategy and how these can improve your Customer Success strategies. In order to improve the data science strategies that will impact Customer Success, you first need to know where you currently stand. The Limit Does Not Exist…Yet.

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Why Netflix didn’t follow the regular Gold, Silver styled subscription plan names from the beginning

NextBigWhat

Barry Enderwick Former marketing Netflix 2001 – 2012 ( Via ). The usual ‘Don’t-make-me-think’ strategy, which has gone super rare these days. If I tell you that you’re on the “3 DVDs-at-a-time” plan it is much clearer than telling you that you are on the “Gold” plan. Simple, right?

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Why is Agile Still Being Treated as Gospel?

The Product Coalition

Ever since the Agile Manifesto was written in 2001, the concept of becoming more efficient by embracing iterative delivery models and “learning-on-the-go” has captivated senior executives to junior project managers alike. Why is Agile Still Being Treated as Gospel?

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Product Manager vs. Product Owner

Melissa Perri

Scrum came on the scene just before the Agile Manifesto was written in 2001. Without a Scrum team or with a smaller team, you might be doing more strategy and validation work with problem discovery in a product that has not been defined yet. It introduced the concept of a Product Owner.