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Executive Perspectives on Strategic Product Management and Three Common Gaps

bpma ProductHub

by John Mansour – For as long as I have been training product managers (since 2001), senior executives have been telling me that they want their product management function to be more strategic. Understanding the market better than all…

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Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution.

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When 2 Become 1: The Roles of Product Manager and Product Owner

bpma ProductHub

On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Since the Agile Manifesto first distinguished the roles in 2001, the same person has often been expected to serve as both PM and PO. Engages in market-sensing activities to determine the future of the product.

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Why Netflix didn’t follow the regular Gold, Silver styled subscription plan names from the beginning

NextBigWhat

Barry Enderwick Former marketing Netflix 2001 – 2012 ( Via ). The usual ‘Don’t-make-me-think’ strategy, which has gone super rare these days. If I tell you that you’re on the “3 DVDs-at-a-time” plan it is much clearer than telling you that you are on the “Gold” plan. Simple, right?

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Why is Agile Still Being Treated as Gospel?

The Product Coalition

Ever since the Agile Manifesto was written in 2001, the concept of becoming more efficient by embracing iterative delivery models and “learning-on-the-go” has captivated senior executives to junior project managers alike. It’s great in targeted environments but not appropriate for all. Why is Agile Still Being Treated as Gospel?

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Here’s Why Your Customer Success Strategy Needs Data Science

Gainsight

Let’s go on a quick journey to explore three major components of a holistic data science strategy and how these can improve your Customer Success strategies. This critical overlay of business, statistics, and development drive data science’s universal applicability and market value. The Limit Does Not Exist…Yet.

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Product Manager vs. Product Owner

Melissa Perri

Scrum came on the scene just before the Agile Manifesto was written in 2001. A good Product Manager is taught how to prioritize work against clear outcome oriented goals, how to discover and validate real customer and business value, and what processes are needed to reduce the uncertainty that the product will succeed in market.