2001 Agile Marketing Strategy 
The Product Coalition
FEBRUARY 25, 2022
Agile just turned twenty-one, but don’t put away that fake ID yet. Ever since the Agile Manifesto was written in 2001, the concept of becoming more efficient by embracing iterative delivery models and “learning-on-the-go” has captivated senior executives to junior project managers alike.
CardBoard
OCTOBER 6, 2023
It’s a moment of high collaboration, strategy, and quick decision-making. Agile vs Scrum: Clearing the Confusion Let’s address a common point of confusion head-on: Agile and Scrum. So, what’s the difference between Agile and Scrum? Agile is a philosophy and approach to software development.
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Intercom, Inc.
JANUARY 14, 2021
With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution.
Tyner Blain
MAY 24, 2017
Taking agile, a process otherwise optimized for small, cross-functional, collaborative teams and making it work at scale is fascinating. ” I’ve spent the last half-year in the beginning of my journey understanding how agile product management at scale can work. For agile at scale, I don’t believe this is true.
bpma ProductHub
FEBRUARY 4, 2018
On January 23rd, Pragmatic Marketing hosted a webinar entitled “Six Ways Product Management’s Role Will Change in 2018.” Since the Agile Manifesto first distinguished the roles in 2001, the same person has often been expected to serve as both PM and PO. Engages in market-sensing activities to determine the future of the product.
Melissa Perri
JUNE 29, 2017
Scrum came on the scene just before the Agile Manifesto was written in 2001. A good Product Manager is taught how to prioritize work against clear outcome oriented goals, how to discover and validate real customer and business value, and what processes are needed to reduce the uncertainty that the product will succeed in market.
The Product Coalition
MAY 15, 2019
A story of love, hate, oppression and triumph I’ll admit, I’ve started to fall out of love with agile over the past year or so?—?don’t I wholeheartedly believe that you need to be adaptable to survive today but the further I travel on my own journey the more I wonder if we as an industry are moving past agile. Enter agile.
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