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4 CS Leaders’ Predictions for the Future of Customer Success

Gainsight

I managed my first portfolio of accounts starting in 2002, so if I am doing my math correctly … a lot of years. If your customers are still able to be successful by leveraging technology, drip campaigns, in-app messaging, or whatever motion you decide to use, why have your very talented CSMs doing stuff that can be done with a tool?

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3 Data-Driven Tactics Meetup is Considering to Optimize Offline Connections

Indicative

Meetup’s co-founder and CEO Scott Heiferman says he created the company in 2002 to “use the Internet to get people off of the Internet.” Heiferman suggested that one data-driven way to do this might be to send people messages on their phones encouraging them to meet someone else at their event who has a similar interest or background.

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Salesforce’s Mike Kreaden on how to build a platform to drive growth

Intercom, Inc.

Machine learning can get the right message or recommendation out in a responsive way – not just from the customer’s next best action, but from the sales perspective, too. You’ve had a number of roles at Salesforce since you joined the company back in early 2002, from product management to startup relations.

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Collection, Analysis, Action: A Beginner’s Guide to the Product Stack

Mixpanel

Since 2002, they have helped both scale-ups and large enterprises achieve their conversion, engagement, and retention goals. The world of engagement and messaging is powerful, but can admittedly be daunting for the uninitiated. Simply put, data is at the core of good product management.

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Dialling it up: The evolution of phone support

Intercom, Inc.

Messaging is increasingly ubiquitous in our personal lives, yet we still pick up the phone to talk to support in the same way we did 50 years ago. Switch to messaging mid-call. Switch is the best of both worlds: it combines the personal touch of a phone call with the convenience of messaging. The clue’s in the name.