Who is Nir Eyal: Background, Books, Newsletter, and More
Userpilot
MAY 29, 2024
Since 2003, he has co-founded and successfully sold two technology companies , Sunshine Business Development, LLC and AdNectar, Inc. By introducing the Hook Model , a four-step process employed by successful companies, Nir explains how these products subtly encourage customer behavior through repeated “hook cycles.”
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