Rebranding – Bridging the Gap
freshtrax
AUGUST 31, 2021
btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. btrax was started in 2004 as a web design company based in San Francisco. Background to the Rebranding.
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