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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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3 vanished U.S. brands whose businesses live on in the Japanese market

freshtrax

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Could the Japanese market offer a second chance for foreign brands? As in the case of b8ta, there are several other Bon Jovi-like “Big in Japan” brands with some very interesting stories.

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3 vanished U.S. brands whose businesses live on in the Japanese market

freshtrax

Formerly based in San Francisco, the US interactive store and brand, b8ta, has disappeared from its home market. Could the Japanese market offer a second chance for foreign brands? As in the case of b8ta, there are several other Bon Jovi-like “Big in Japan” brands with some very interesting stories.

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Where Does Product Management Fit?

Product Management Unpacked

When I joined a company in 2006 to run product management (as a CMO), the VP of sales would meet with the product managers every Monday morning to make new feature requests per what sales had sold the week before. I see product management reduced to a gopher for development and a clean-up function. It’s basically powerless.

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Top 10 Countries to Outsource Software Development in 2020

The Product Coalition

Global Services has even named Ho Chi Ming City one of the best cities in the world for software outsourcing due to the attractiveness of the production cost. In 2006, it became the World Trade Organization’s 150th member. Vietnam is famous for quality services at a comparatively lower price.

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The Ultimate List of Product Leaders You Must Follow (UPDATED)

The Product Coalition

Can you find your name? She studied Computer Science at Stanford and joined the company in its early stages, way back in 2006. Ha leads the firm’s marketing, branding & network building efforts. For sure, joining a group of product professionals in your town can help you start building your community. Follow her on Twtiter.

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Coda’s Shishir Mehrotra on rethinking docs from scratch

Intercom, Inc.

How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? The most important piece of launch is a brand-new mobile experience, which is pretty awesome. We had a separate office, we had a separate brand, and so we had some freedom to try our own techniques.