PMLesson's Ace the PM Interview
APRIL 25, 2022
Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.
The Product Coalition
JANUARY 13, 2021
Educating the market is hard enough as is, but there is one thing without which you cannot succeed. It was Friday, November 16th, 2007. I browsed profiles there for a few minutes, saw one profile I liked, and sent a quick message from their built-in options. It’s not about your product, it’s about their unmet need.
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Userpilot
AUGUST 29, 2022
You can then use that score to make product improvements, find patterns in user behavior, and send relevant in-app messages to specific segments. One of the most well-known (and original) examples of engineering as marketing is HubSpot’s Website Grader. Engineering as marketing example #2: HubSpot’s Website Grader.
Roman Pichler
JUNE 14, 2016
But products have a different life cycle and typically exist for longer. The ancestor of Windows 10, Windows NT, was launched in 1993, and iOS was introduced with the first iPhone in 2007, for example. Similarly, products have different success criteria compared to projects. It is therefore not the product.
Userpilot
JULY 5, 2022
Small but regular improvements are a more reliable way to achieve product-market fit. Why should product managers focus on incremental innovation strategies? Achieve product-market fit faster… and keep it. Incremental innovation helps you achieve product-market fit quickly.
The Product Cafe
NOVEMBER 6, 2022
When the iPhone was released in 2007, they realized this was their big chance to target the whole iPhone user base. Evan and Bobby and the rest of the early team were incredible at talking to and understanding their users which helped them achieve Snapchat’s product-market fit.
Mind the Product
JUNE 18, 2019
Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. How Many Customers Leave and How Soon?
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