Business of Software Conference

FEBRUARY 16, 2021

2:44 James Avery, Kevel: And this around 2009 I started the company that became Adzerk right around when I went to my first business of software in San Francisco. And we also learned that kind of the market we’re in wasn’t the best. 2:43 Mark: Yeah. 2:57 Mark: That’s very timely. And just a slow, gradual growth.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

The Accidental Product Manager

OCTOBER 18, 2021

Product managers are looking back at the last major recession for tools to keep customers from swapping their brands for cheaper ones from rivals. In the world of cereal manufactures, their product managers are exploring marketing to convey how many meals a single box of cereal can provide. A recent survey of U.S.

Customer Experience 123

Customer Experience Product Management Product Manager Product Research 123

Userpilot

DECEMBER 15, 2021

Quite often, marketers get hung up on sales and bookings (aka ‘macro-conversions’) – which only give a skewed idea of how your efforts are going. The proof is in the pudding, or so the saying goes – and as a digital marketer, web agency , or developer, being able to prove the things you’re doing are working (or not) is pretty important.

Analytic Tools 91

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 91

Intercom, Inc.

AUGUST 30, 2018

Both are design partners at GV (launched as Google Ventures in 2009 as the venture capital arm of Alphabet, Inc.), Kate: I graduated with a graphic design degree in the late ’90s before there was anything like “user experience” and really got my start in graphic design, advertising, branding, and that kind of stuff.

Customer Experience 149

Customer Experience Research Software Leadership User Testing 149

The Product Coalition

NOVEMBER 14, 2018

Only seven years later in 2002, its estimated eBay owned 70% of the US based online auction market. More recently it’s the shared economy and the close to mass-market trust that consumers now place in intermediaries and market makers for services offered by individuals. fuelled by the rapid growth of the Internet.

Marketing 60

Marketing Customer Experience Data Visualization Government 60

Business of Software Conference

SEPTEMBER 3, 2019

How does a bootstrapped software company effectively market especially when its founders despise (and, in fact, suck at) sales and marketing? Shawn Anderson & Shane Corellian (Co-Founders, PDQ.com) – Alternative Marketing, or “Oops I Did A Marketing” from Business of Software Conference.

Analytic Tools 40

Analytic Tools Marketing Research Software Technical Review 40

freshtrax

AUGUST 27, 2019

To be successful in any market, properly marketing your business to the right audience and choosing the right marketing tactics are very important factors to consider. In this age of technology, social media has become a very powerful and popular marketing tool that can reach a large population and a variety of users.

Research Software 96

Research Software User Testing Data Visualization Magazine 96

Alchemer Mobile

OCTOBER 22, 2020

Solving problems quickly, efficiently, and with customer needs as the north star separated the great brands from the good ones in a year that has completely changed the way we digitally engage with brands we love. Marketing makes sure customers know about the product. Think about a company. Engineers build the product.

Books 236

Books Research Software Feedback Software Product Management 236