Breaking into Japan: The Sweet Success of Kit Kat’s Market Entry
freshtrax
FEBRUARY 28, 2024
Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. Today a small space to write a message is present on nearly all, if not all, of the packaging on Japanese Kit Kats as can be seen in the ad below.
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