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What is Message Testing and How to Use it to Test Your Copywriting Performance?

Userpilot

A continuous message testing process is essential for getting the most out of your product marketing efforts. But without running frequent tests or research on your messages, how can you know what language to use for conversions? In this post, you’ll discover the importance of message testing and how to get it right.

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What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

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Coda’s Shishir Mehrotra on rethinking docs from scratch

Intercom, Inc.

How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools? It’s a nearly impossible task, but Shishir Mehrotra and his team at Coda have set out reimagine documents, spreadsheets, and apps in a way that undoes 40 years of blind fealty to Microsoft Office and its predecessors.

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Build Iron Man Suits, Not Terminators | Carl Ryden, PrecisionLender | BoS Europe 2018

Business of Software Conference

Carl Ryden has been a regular attendee at Business of Software Conferences for a long time. Carl Ryden (Founder, PrecisionLender) – Build Iron Man Suits Not Terminators from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?

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A Guide to Customer Retention: 14 Proven Strategies to Retain More SaaS Customers

Userpilot

There’s no metric in SaaS businesses that correlates with profitability more than retention. Personalize your messaging 13. Be consistent in your messaging and positioning 14. Retention strategies are used by SaaS companies to maximize repeat business and make revenue more predictable. Source: Onsizzle. Hyperbole much?

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The Ultimate Guide to Product-Led Growth for SaaS in 2021

Userpilot

It might seem ludicrous how many SaaS apps you can try for free these days. Product-led growth is a popular SaaS go-to-market strategy that uses the product itself to drive customer acquisition, activation, conversion, and retention. Customers don't have to book demos, download whitepapers, or speak with sales reps.