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What is Message Testing and How to Use it to Test Your Copywriting Performance?

Userpilot

A continuous message testing process is essential for getting the most out of your product marketing efforts. But without running frequent tests or research on your messages, how can you know what language to use for conversions? In this post, you’ll discover the importance of message testing and how to get it right.

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What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

Their bottom-up referral approach may be considered risky as they are essentially relying on their users to promote Dropbox for them, but it got results: Dropbox went from 100,000 registered users in 2008 to 4 million in 2009. Get a Userpilot demo now! SaaS product growth strategy example #4 – Kommunicate.

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Coda’s Shishir Mehrotra on rethinking docs from scratch

Intercom, Inc.

One of my favorite examples is if you hit flag on a YouTube video back in 2008 or 2009, it would create a row in a spreadsheet on an ops person’s desk. You think about things like databases or search engines or social networks or messaging tools. Some people saw this as crazy. I saw this as our strategic strength.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

That means your focus should be on building the right customer profile and developing precise messaging to reach them. But I couldn’t raise the money for the startup; this was 2009, right after the recession. If you taught a yoga course about posture and called it “Yoga for Posture,” it wouldn’t sell on our platform.

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Upsides to unshipping: The art of removing features and products

Mixpanel

“Joining an All Hands meeting to demo a new feature is always going to feel better than coming to the meeting as the grim reaper saying, ‘We killed this feature.’ Mixpanel: Messages & experiments product. To fill this gap, Mixpanel launched a product called Messages & Experiments.

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A Guide to Customer Retention: 14 Proven Strategies to Retain More SaaS Customers

Userpilot

Personalize your messaging 13. Be consistent in your messaging and positioning 14. Businesses with consistent, personalized messaging that address customer concerns pre-emptively through a support center and blog content tend to have strong retention. The next group of strategies we’ll examine relate to content and messaging.

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Build Iron Man Suits, Not Terminators | Carl Ryden, PrecisionLender | BoS Europe 2018

Business of Software Conference

We started our company in May of 2009 with quite literally a blank screen and a blinking cursor. Peldi knows, a few people know – yeah, mother of demos guy. Nearly 50 years ago he was actually getting ready to come on stage before a thousand engineers in this auditorium in San Francisco to give a demo and it was a packed auditorium.