5 Business ‘Rules’ Worth Breaking
Business of Software Conference
DECEMBER 14, 2023
As Gail Goodman said in her 2012 BoS talk, ‘ The Long, Slow SaaS Ramp of Death ’, these are all just mirages along the pathway to software company profitability. Cohen starts his presentation by telling a story about how he started blogging in 2009. He connects this story to building a software company. This is liberating.
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