2010 Inbound Marketing Strategy 
Userpilot
APRIL 8, 2022
Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.
Userpilot
NOVEMBER 17, 2021
By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. In 2010, he decided to build a product to solve these issues. But gaining acceptance from the market and acquiring customers is the bigger challenge. ” Marketing and customer acquisition.
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The Product Coalition
JULY 1, 2019
At its heart, the core mission of every org is to deliver value, ideally to a big market, and to capture value back. The more value you capture the more money, data and other resources you have to invest in delivering yet more value to the market. sales, marketing, business dev, finance etc. Barcelona?—?July
Gainsight
FEBRUARY 2, 2024
A marketing professional may get excited about creating an email campaign through an email software solution, for example, but she will be very excited when they improve their conversion rates after a simple change to the message. Unfortunately, webinars are also too often used as marketing tools. ” This is often a huge issue.
Intercom, Inc.
MAY 10, 2018
First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. When I think about growth and Dropbox, Drew Houston’s classic talk from the 2010 Startup Lessons Learned Conference immediately comes to mind. That seems to be when they changed their strategy.
Business of Software Conference
JULY 26, 2016
Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Rahul Vohra: The Product-Market Fit Engine. Andrus Purde: The Evolution of a SaaS Marketing Team. Noah Kagan: Rogue marketing strategies.
Intercom, Inc.
OCTOBER 29, 2020
In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. Short on time? Here are a few quick takeaways: Focus on your customers.
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