Remove 2011 Remove Differentiation Remove Product Marketing Remove Strategy
article thumbnail

Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

article thumbnail

Why Most Companies Fail At Moving Up or Down Market

Brian Balfour

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. When you strip away all the outer layers, they all have essentially the same core product — a tool that lets you send and automate emails to your customers and audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unlocking the Power of the Blue Ocean Strategy: A Comprehensive Guide for SaaS Businesses [2023]

Userpilot

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

article thumbnail

Intercom on Product: One for the roadmap

Intercom, Inc.

Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. I was having a great time there, back in 2011. You’re looking for something like, “S**t that’s really powerful, do more of that.”

Roadmap 165
article thumbnail

Intercom on Product: One for the roadmap

Intercom, Inc.

Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. I was having a great time there, back in 2011. You’re looking for something like, “S**t that’s really powerful, do more of that.”

Roadmap 165
article thumbnail

Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.

article thumbnail

Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

In 2011 we raised money. So the first time we raised it was like $650,000, which was more than it is now because it was in 2011. Fundraising Strategy and Process. Yeah, there are different measures that I mean, there are different metrics, I think that VCs will use for different types of companies and different markets.