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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. It’s in our nature to look forward, to focus on shipping , to keep innovating and providing value.

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Getting to Better Than “Yes”

The Product Coalition

Haggling over the price of a handbag is a positional form of negotiation that takes time and may not end amicably. Principled negotiation focuses on interests rather than positions. Support a new customer seeking our help, when we could barely offer it, simply by better understanding what they wanted and their own capability.

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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition.

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8 Product Led Growth Strategy Lessons For Your SaaS Product

Userpilot

Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does. This end-user-focused model leverages and enhances the capabilities of the product to convert users into customers.

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The Future of Product Management: Top Trends to Look Out For

Userpilot

TL;DR Product-led growth is becoming the go-to growth strategy and PLG tactics can help sales-led companies to improve customer experience. To create customer-centric products, PMs will have to draw on multiple data sources, like user behavior analytics. That’s also how users prefer to access support.

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The future of learning: Meet the edtech companies leading the way

Intercom, Inc.

Massive online open course platforms must create a supportive and simple environment to make sure users enjoy the experience and get actual value from the apps. To provide amazing experiences for their users, learner-driven businesses need to find the right metrics and continuously seek out customer feedback.

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On Product Marketing at Uber

Pragmatic Marketing

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. This effectively positions each PMM to serve as the cross-functional (XFN) lead for that program area. PMMs need to take the time to understand PMs’ needs and pain points. revolutionized the direct transportation market. Managing the Function.