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Things to Cover in Your Blog Content that Improves User Experience

The Product Coalition

As a content evangelist, we all want users to engage with our content, bring in more visitors, and expect them to stay for some time and read what you have written (it helps in improving the bounce rate). There are several methods to improve user experience (UX) matter on the blog.

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Mirages and Broken Funnels: What’s Holding Your Businesses Back from Scaling and Reaching Profitability

Business of Software Conference

Too often, startup founders spend time hoping for a miracle. Read more : Mirages and Broken Funnels: What’s Holding Your Businesses Back from Scaling and Reaching Profitability Over time, as turning a profit seems to take longer and longer, founders start asking themselves valid questions like, ‘Are we going to make it?’

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Localization in Japan: Understanding the ins-and-outs of Japanese Websites

freshtrax

Inbound links will also work for Japanese search engines, and since content marketing is not really a huge part of Japanese SEO, affiliate advertising will still appear. This is where the human supervision of the machine will come into play, as well as quality assurance checks of not just what’s translated but, of course, user experience.

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Reorganizing Product Teams

Mironov Consulting

And recently, a product leader at Spotify shared that her group (and many others throughout her company) have evolved to very different organizational models than described in Henrik Kniberg’s 2012 Scaling Agile @ Spotify. It’s typical for professional services firms and custom development shops to have pro ject -based resource pools.

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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

Founded in Germany in 2012, Adjust now covers regions all around the world with 15 global offices and close to 400 employees. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager. Is there a reason why Adjust chose that time in particular? For us, this is English.

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.

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Product Channel Fit Will Make or Break Your Growth Strategy

Brian Balfour

For virality to be a high ceiling channel, a product at a minimum needs Quick Time To Value. Value prop of the product needs to be applicable to large percentage of a user's network (branching factor). To have product channel fit with paid marketing: Quick Time To Value - Users have less patience to find value when coming from an ad.