Remove 2012 Remove Framework Remove Inbound
article thumbnail

8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves. Social Media. Ebooks, whitepapers, etc. Paid digital ads.

article thumbnail

Product Channel Fit Will Make or Break Your Growth Strategy

Brian Balfour

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. This is part three in a series about 4 Frameworks To Grow To $100M+. But around end of 2012 Facebook started killing off the API's that enabled this channel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Most Companies Fail At Moving Up or Down Market

Brian Balfour

This is part five in a series about 4 Frameworks To Grow To $100M+. Since the product still requires a fair amount of setup and education to work they use Inbound Sales (Content) and Channel Partnerships (Product Channel Fit). But around end of 2012 Facebook started killing off the API's that enabled this channel.

article thumbnail

ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

In 2012, looking to build something of his own, Patrick founded ProfitWell , a suite of products to help SaaS companies grow by optimizing pricing, reducing churn, and getting accurate revenue reporting. In the following years, he served as the Executive Director at BridgeBright Inc., What are we trying to figure out?