2012 Inbound Strategy Testing 
Brian Balfour
JULY 12, 2017
Once we have that we’ll test a bunch of different channels.” The Power Law of Distribution The second problem with that original statement is “we’ll test a bunch of different channels. ” You shouldn’t take a shotgun approach to testing channels. Here is a step by step on how to test and prioritize your growth channels.
Business of Software Conference
NOVEMBER 1, 2023
In her 2012 BoS Talk, ‘How to negotiate the Long, Slow, SaaS Ramp of Death’, Goodman lays out the most common hurdles software founders face and how to overcome them. While this looks like a winning strategy on paper, it often isn’t as helpful as it might appear. But the path to those factors is littered with obstacles.
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Gainsight
FEBRUARY 2, 2024
Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.
freshtrax
SEPTEMBER 24, 2019
Founded in Germany in 2012, Adjust now covers regions all around the world with 15 global offices and close to 400 employees. We visited Adjust’s Tokyo location to speak with Mr. Has Adjust changed its business strategy in Japan over time? Do the business strategies in Germany and Japan differ significantly from each other?
Mironov Consulting
DECEMBER 2, 2019
And recently, a product leader at Spotify shared that her group (and many others throughout her company) have evolved to very different organizational models than described in Henrik Kniberg’s 2012 Scaling Agile @ Spotify. Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there.
Intercom, Inc.
NOVEMBER 23, 2022
In 2012, looking to build something of his own, Patrick founded ProfitWell , a suite of products to help SaaS companies grow by optimizing pricing, reducing churn, and getting accurate revenue reporting. I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle.
Intercom, Inc.
OCTOBER 29, 2020
In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. Short on time? Here are a few quick takeaways: Focus on your customers.
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