Remove 2013 Remove Advertising Remove Product launches Remove Research Software
article thumbnail

Top 7 UX Research Agency in 2023

UX Studio: Product Management

Including UX research in any UX project is crucial for all businesses with any digital platform. It’s an extremely powerful tool to understand your audience better, make data-based design decisions, and invest in the right solutions. Our team has everything you need to boost your business and have a truly unique platform.

article thumbnail

The Five Most Common Mistakes in Product Development

BrainMates

New products fail all the time. On average, about 40% of the products launched by organisations fail to meet their intended objectives. Some quotes put this higher – even up to 95% – but 40% is what empirical evidence indicates (see Castellion & Markham 2013 ). 2 - Inadequate Customer Research.

article thumbnail

Through Google Glass, darkly

Obo

Revolutionizing the way we connect to each other through technology is a gargantuan task. [1] 1] But that’s the goal of Google X’s projects, including its 2013 flop, Google Glass. How did Google, a company known to be quantitative and data-driven, invest so much into a product that failed?