Remove 2013 Remove Development Remove Positioning Remove Product Marketing
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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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The “Why” Behind Your Product Roadmap

bpma ProductHub

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. Well-run companies are honest about the reality of their current products. What is Good Product Strategy? Melissa Perri, July 2016.

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Top 75+ Resources for Product Managers

Sachin Rekhi

One of the key responsibilities of a product manager is to define, articulate, and evangelize the vision for their product. I've found the best way for a product manager to learn to develop a vision is to immerse yourself in a collection of compelling product visions as inspiration for your own.

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Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. It’s obvious that these tools were developed with little or no customer participation. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket. At that point, we still did manual payments and ID verification, but we prioritised validating the key product features first before worrying too much about scaling. The Yimby homepage, 2013.

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6 Product Managers Who Became CEOs-and How!

The Product Coalition

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. Both positions involve being the keeper of a vision, and both also have to be decision makers by curating ideas from many different sources. As a Product Manager, you have very little authority.

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What Is A SaaS Product Growth Strategy? [Examples Included]

Userpilot

What are the four SaaS product growth strategies- the Ansoff Matrix? SaaS product growth strategy #1 – Market penetration. SaaS product growth strategy #2 – Product development. SaaS product growth strategy #3 – Market development. Igor Ansoff in the late 1950s.