Product Innovation Educators

JULY 6, 2020

How product managers can boost innovation in companies large and small. In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. Later, like many of us, I learned about Lean Startup thinking from Eric Ries and found threads to adjacent thinking that was in the Startup Owner’s Manual. Consequently, I think of Eric Ries as the create of Lean Startup and Steve Blank as its father.

Startups 62

Startups Development Books Agile 62

The Product Coalition

JUNE 9, 2020

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. In 2013, they convinced Pieterjan Kempynck and his associates that it was time to build their own team. As I maintained good relationships with my former colleagues, I knew Elium was a very promising product and that the team was full of very talented people. The product and engineering teams grew fast too. The market is always right.

Startups 69

Startups Document Events Workshop 69

The Product Coalition

SEPTEMBER 2, 2019

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. In this situation, it doesn’t matter who creates the product, whether it’s two fellow developers or a corporation giant like Google?—?or Launch your product.

Development 65

Development Download Strategy Testing 65

Inside Intercom

MAY 17, 2018

Why does someone switch from one product to another? In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Today, Bob is President and CEO at The Re-Wired Group , a consultancy that’s helped develop more than 3,500 products and services. Here are five quick takeaways: Customers don’t randomly switch products.

Startups 80

Startups Market Research Books Positioning 80

Melissa Perri

MAY 5, 2016

A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. Testing products before you build them? I was tired of building products that no one used. My team and I spent months building products we thought would be successful, only to be disappointed. When I had the chance to try the MVP approach on a new product, I jumped on it. We don’t ship terrible products.”

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B2C Definition Enterprise Testing 120

Inside Intercom

FEBRUARY 28, 2019

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all. He joined in 2013 (when there were only about 300 global employees) with the mandate to grow the company internationally. In a sales-led model, a salesperson needs to pitch the product.

Inbound 57

Inbound B2C Engineering B2B 57

BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. Kent Weathers knows a bit about Product success, and failure. So, why does Kent think product launches fail? lack of effective product marketing. 976-979 (2013) [link].

Product launches 46

Product launches Entertainment Differentiation Framework 46

Mind the Product

MAY 25, 2018

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket.

Branding 123

Branding Naming Testing Vision 123

Sachin Rekhi

FEBRUARY 16, 2020

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Too often product managers perform the activities associated with each of these deliverables, but may not do so as rigorously as they could to maximize value.

Vision 131

Vision Roadmap Product Management Product Manager 131

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Ariane Klajzyngier – Senior Product Manager at Publicis Sapient – a digital business transformation company. Women in Product. Becoming a product owner was never my intention.

B2B 81

B2B B2C Travel Technology 81

The Product Coalition

JULY 10, 2020

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. As a Product Manager, you have very little authority. While the buck stops with you when it comes to product decision making, the overall health of the company doesn’t rest on your shoulders. Saying that…many Product Managers have actually gone on to become great CEOs. So if you’re a little Product Manager with big dreams, look no further!

Certifications 89

Certifications Vision Product Management Product Manager 89

Brian Balfour

JULY 5, 2017

In the introduction to this series I made the point that Product Market Fit isn't the only thing that matters. It is actually only one of four fits needed to grow a product to $100M+ in a venture-backed time frame. While Product Market Fit isn't the only thing that matters, it is important, so it makes sense that there are no shortage of blog posts explaining Product Market Fit , and how to get it. The product was extremely simple.

Marketing 61

Marketing B2C Product Marketing Startups 61

Gainsight

MAY 7, 2019

Shout out to the Product people of the world. If you’re building and managing products, it can often feel like life is a nonstop rollercoaster and every time one box is checked, another five are added. So we thought we’d pause and take a moment to recognize some influential people in the Product Management community. Learn more about this exciting event for product managers here. SC Moatti, Founder of Products That Count. Suzanne Abate, Product Coach.

Consulting 46

Consulting Blog Books Technology 46

Business of Software Conference

JULY 26, 2016

Product Rules (+ When To Break Them). Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Matt Wensing: 1 Startup In 10 Years vs 1,000 Startups in 10 Minutes. Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging.

Inbound 60

Inbound Startups Events Enterprise 60

Inside Intercom

SEPTEMBER 19, 2019

It’s a timely conversation for us, coming hot on the heels of the release of our book Intercom on Sales last month and Steli’s own book The 2020 Startup Sales Playbook this week. We chat about this exciting development, and we also look at the evolution of hiring needs when moving from startup to scale-up, how to build a culture that’s both collaborative and competitive, and why price and speed are his North Star. We’re not really a startup anymore.

Startups 74

Startups Books Branding B2B 74

Inside Intercom

MAY 22, 2019

It’s time for product teams to go from being revenue-led or product-led to being customer-led. Salesforce did this not only for their product; their entire revenue model is built around being easy and convenient for the customer. I think companies are realizing that the days of revenue-led, product-led company-building is over, and especially as you digitally transform, customer centricity is going to be your competitive advantage. Product & Design

Healthcare 79

Healthcare Vision Roadmap Framework 79

Inside Intercom

MARCH 22, 2018

That company would go on to be acquired by TaskRabbit, where he helped 3x core business volume as co-head of marketing. I joined as a junior product manager and focused on their local marketplaces and e-commerce businesses. I was on a small web property that didn’t have a lot of funding and no marketing, and we had to figure out how to grow it, so that was a great experience. Upon joining that team, I led online marketing and user acquisition growth for about a year.

Events 74

Events B2C B2B Testing 74

Inside Intercom

APRIL 22, 2019

Rick started Guru in 2013, after successfully founding Boomi (a cloud integration and data management company) and selling it to Dell. Rick : Guru was born out of a pain I personally lived at my last startup, Boomi, which I started back in 2000. I then stayed with Dell for three years, and left to start Guru in 2013. Kaitlyn : As you mentioned, this is your second startup journey. How did you all get to product-market fit ?

Books 55

Books Technology Engineering Branding 55

Inside Intercom

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. When it comes to platform strategy, Ceci’s experience is unparalleled, having worked at Box as part of their founding platform team before later joining Slack in 2015 to found the platform marketing team there. Marketing

Marketing 85

Marketing Development Events Messaging 85

Business of Software Conference

AUGUST 1, 2019

Read on below to find great talks about: Optimising for Product-Market Fit. Last time: At #BoS2018, the founder of Silicon Valley’s buzziest startup spoke about how he adopted and adapted Sean Ellis’ product-market fit survey at Superhuman. Rahul’s spoken and written on the subject at length since BoS 2018, but it was here that he first laid forward his process for optimizing for Product-Market Fit.

Workshop 8

Workshop Events Startups Framework 8

Inside Intercom

MAY 12, 2020

You may have noticed we’ve taken a break from Intercom on Product over the past few months – we didn’t feel it was an appropriate conversation to continue in the midst of the tragic events unfolding around the world. With this in mind, we’ve stuck to our regular Intercom on Product subject matter because we felt that we wouldn’t add anything to the discourse by discussing COVID-19 and we also wanted to give you a respite from the daily coverage.

B2B 57

B2B Messaging Testing Definition 57

Inside Intercom

MARCH 29, 2018

Eric is the CEO of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere , an entrepreneurial podcast where he dissects growth levers that help businesses scale. Eric: I was leading growth at an online education startup called Treehouse, a company I still love, and that led to the opportunity to come to Single Grain. Do you find yourself having to turn away people that don’t have product/market fit yet?

Webinar 75

Webinar Inbound Download Framework 75

Andrew Chen

NOVEMBER 13, 2018

You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how to measure the success of these teams. What’s the difference between growth and marketing/product/whatever? Then, the differences in skillsets for both individual practitioners versus the org – and versus existing functions like Product and Marketing. Content marketing.

Finance 85

Finance Engineering Branding Marketing 85