TEI 290: What product managers must know about Customer Development and Lean Startup – with Steve Blank

Product Innovation Educators

How product managers can boost innovation in companies large and small. In 2012 I read a book titled, Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. Later, like many of us, I learned about Lean Startup thinking from Eric Ries and found threads to adjacent thinking that was in the Startup Owner’s Manual. Consequently, I think of Eric Ries as the create of Lean Startup and Steve Blank as its father.

What I Learned From 3.5 Years as a Product Leader at a VC Backed SaaS Startup

The Product Coalition

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. In 2013, they convinced Pieterjan Kempynck and his associates that it was time to build their own team. As I maintained good relationships with my former colleagues, I knew Elium was a very promising product and that the team was full of very talented people. The product and engineering teams grew fast too. The market is always right.

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Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. In this situation, it doesn’t matter who creates the product, whether it’s two fellow developers or a corporation giant like Google?—?or Launch your product.

Bob Moesta on unpacking customer motivations with Jobs-to-be-Done

Inside Intercom

Why does someone switch from one product to another? In short, JTBD is a research process that helps uncover a customer’s motivation for buying your product – the “job” your product is“hired” to complete. Today, Bob is President and CEO at The Re-Wired Group , a consultancy that’s helped develop more than 3,500 products and services. Here are five quick takeaways: Customers don’t randomly switch products.

Finding the Truth Behind MVPs

Melissa Perri

A Successful Start I learned about Minimum Viable Products like 99% of other Product Managers - through The Lean Startup by Eric Ries. Testing products before you build them? I was tired of building products that no one used. My team and I spent months building products we thought would be successful, only to be disappointed. When I had the chance to try the MVP approach on a new product, I jumped on it. We don’t ship terrible products.”

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HubSpot’s Kieran Flanagan on product-led growth

Inside Intercom

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all. He joined in 2013 (when there were only about 300 global employees) with the mandate to grow the company internationally. In a sales-led model, a salesperson needs to pitch the product.

Why do 40% of product launches fail?

BrainMates

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. Kent Weathers knows a bit about Product success, and failure. So, why does Kent think product launches fail? lack of effective product marketing. 976-979 (2013) [link].

How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket.

The Top 10 Deliverables of Product Managers

Sachin Rekhi

Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Too often product managers perform the activities associated with each of these deliverables, but may not do so as rigorously as they could to maximize value.

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Women in Product, Women in SaaS – Stories from 9 Inspiring Female Influencers in Tech

Userpilot

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Ariane Klajzyngier – Senior Product Manager at Publicis Sapient – a digital business transformation company. Women in Product. Becoming a product owner was never my intention.

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6 Product Managers Who Became CEOs-and How!

The Product Coalition

While some may say that a Product Manager is ‘the CEO of the product’, that’s not entirely true. As a Product Manager, you have very little authority. While the buck stops with you when it comes to product decision making, the overall health of the company doesn’t rest on your shoulders. Saying that…many Product Managers have actually gone on to become great CEOs. So if you’re a little Product Manager with big dreams, look no further!

The Road to a $100M Company Doesn’t Start with Product

Brian Balfour

In the introduction to this series I made the point that Product Market Fit isn't the only thing that matters. It is actually only one of four fits needed to grow a product to $100M+ in a venture-backed time frame. While Product Market Fit isn't the only thing that matters, it is important, so it makes sense that there are no shortage of blog posts explaining Product Market Fit , and how to get it. The product was extremely simple.

10 Product Industry Influencers You Should Be Following

Gainsight

Shout out to the Product people of the world. If you’re building and managing products, it can often feel like life is a nonstop rollercoaster and every time one box is checked, another five are added. So we thought we’d pause and take a moment to recognize some influential people in the Product Management community. Learn more about this exciting event for product managers here. SC Moatti, Founder of Products That Count. Suzanne Abate, Product Coach.

STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Product Rules (+ When To Break Them). Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Matt Wensing: 1 Startup In 10 Years vs 1,000 Startups in 10 Minutes. Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging.

Close.com’s Steli Efti on balancing competition and collaboration in sales

Inside Intercom

It’s a timely conversation for us, coming hot on the heels of the release of our book Intercom on Sales last month and Steli’s own book The 2020 Startup Sales Playbook this week. We chat about this exciting development, and we also look at the evolution of hiring needs when moving from startup to scale-up, how to build a culture that’s both collaborative and competitive, and why price and speed are his North Star. We’re not really a startup anymore.

Wootric’s Deepa Subramanian on measuring the voice of the customer

Inside Intercom

It’s time for product teams to go from being revenue-led or product-led to being customer-led. Salesforce did this not only for their product; their entire revenue model is built around being easy and convenient for the customer. I think companies are realizing that the days of revenue-led, product-led company-building is over, and especially as you digitally transform, customer centricity is going to be your competitive advantage. Product & Design

Eventbrite’s Brian Rothenberg on growing a marketplace

Inside Intercom

That company would go on to be acquired by TaskRabbit, where he helped 3x core business volume as co-head of marketing. I joined as a junior product manager and focused on their local marketplaces and e-commerce businesses. I was on a small web property that didn’t have a lot of funding and no marketing, and we had to figure out how to grow it, so that was a great experience. Upon joining that team, I led online marketing and user acquisition growth for about a year.

Guru’s Rick Nucci on using automation to scale your customer experience

Inside Intercom

Rick started Guru in 2013, after successfully founding Boomi (a cloud integration and data management company) and selling it to Dell. Rick : Guru was born out of a pain I personally lived at my last startup, Boomi, which I started back in 2000. I then stayed with Dell for three years, and left to start Guru in 2013. Kaitlyn : As you mentioned, this is your second startup journey. How did you all get to product-market fit ?

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Slack’s Ceci Stallsmith on marketing your product platform

Inside Intercom

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. When it comes to platform strategy, Ceci’s experience is unparalleled, having worked at Box as part of their founding platform team before later joining Slack in 2015 to found the platform marketing team there. Marketing

Nostalgia – 7 Talks from #BoS2019 Speakers

Business of Software Conference

Read on below to find great talks about: Optimising for Product-Market Fit. Last time: At #BoS2018, the founder of Silicon Valley’s buzziest startup spoke about how he adopted and adapted Sean Ellis’ product-market fit survey at Superhuman. Rahul’s spoken and written on the subject at length since BoS 2018, but it was here that he first laid forward his process for optimizing for Product-Market Fit.

Intercom on Product: Understanding your customer is key to good product judgment

Inside Intercom

You may have noticed we’ve taken a break from Intercom on Product over the past few months – we didn’t feel it was an appropriate conversation to continue in the midst of the tragic events unfolding around the world. With this in mind, we’ve stuck to our regular Intercom on Product subject matter because we felt that we wouldn’t add anything to the discourse by discussing COVID-19 and we also wanted to give you a respite from the daily coverage.

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Single Grain’s Eric Siu on using content to grow your business

Inside Intercom

Eric is the CEO of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School with Neil Patel and Growth Everywhere , an entrepreneurial podcast where he dissects growth levers that help businesses scale. Eric: I was leading growth at an online education startup called Treehouse, a company I still love, and that led to the opportunity to come to Single Grain. Do you find yourself having to turn away people that don’t have product/market fit yet?

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

Andrew Chen

You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how to measure the success of these teams. What’s the difference between growth and marketing/product/whatever? Then, the differences in skillsets for both individual practitioners versus the org – and versus existing functions like Product and Marketing. Content marketing.