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Method to the Product Madness

The Product Guy

When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old. Defining a discovery process will help immensely with the validation and feedback loop!

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How Lemonade flipped the insurance model and became a unicorn through a data-informed culture

Mixpanel

Gil Sadis, VP of Product at Lemonade, joined this year to share how his team used customer data to increase their users by 500% in just three years. Mixpanel was one of the first tools the team purchased in their very early days, and has been a required training during new hire onboarding ever since.

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6 Things Product Managers Can Do with Qualitative Research

ProductPlan

Carlos founded Product School in San Francisco in 2014. Qualitative data is sometimes referred to as ‘soft data’ and is usually described as the exact opposite of quantitative data: the numbers. Quantitative includes the hard facts; things like demographics, statistics, and other kinds of ‘hard data.’.

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Product-Led Growth: The Ultimate Guide for Software Companies

Userpilot

To activate and convert new customers, it uses a combination of freemium or free trials and self-service onboarding and support. Product analytics are essential to identify friction that slows down user progress through the funnel. Customer feedback is key to identifying the areas for improvement.

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12 Benefits of Product-Led Growth for SaaS Companies

Userpilot

The self-service model reduces customer dependence on your sales and customer success team , which reduces their workloads. As users engage with the product at multiple touchpoints inside, you also get access to lots of data to inform your product development decisions. This helps them to better understand customer needs.

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Lemonade at MAU: One Unicorn’s Take on Building a Data Informed Culture

Mixpanel

Gil Sadis, VP of Product at Lemonade, joined this year to share how his team used customer data to increase their users by 500% in just three years. Mixpanel was one of the first tools the team purchased in their very early days, and has been a required training during new hire onboarding ever since.

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Alpha Appoints Rob Holland as New CEO

DISQO

“As the pioneer of on-demand user insights, Alpha is poised to accelerate growth with our next generation of market intelligence and insights offerings,” said Holland. Alpha was founded in 2014 and is venture-backed by Spider Capital, Crosslink Capital and Calibrate Ventures. Most recently, Holland was COO of Bluecore Inc.,