2014 Product Marketing Roadmap Strategy 
bpma ProductHub
APRIL 17, 2017
By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” Well-run companies are honest about the reality of their current products. product/features/strategy.
Intercom, Inc.
JUNE 20, 2018
To fix it, we had to change how we worked with our product team. We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. The same goes for your sales team.
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Roman Pichler
JUNE 14, 2016
A product, however, achieves success if it meets it business goals. Revenue-generating products typically become profitable when they have achieved product-market fit and start to grow. Interestingly, features and components can become products in their own right. Take the Facebook Messenger app for example.
The Product Guy
JUNE 20, 2019
Guest Post by: Terri Boshoff (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Nis Frome]. When I joined Wetu in 2014, I was the 7th employee, we had just over 100 companies using our software, we were exclusively available in Africa, and the product was already 5 years old.
Business of Software Conference
SEPTEMBER 1, 2022
Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Having created and dominated the online storefront market for SMBs, this was a key part of Shopify’s strategy to build a business to last 100 years.
Intercom, Inc.
JANUARY 25, 2023
After all, if you can leverage your product to drive your organization’s growth, there’s no need to rely on an army of marketing and salespeople. Recently, he co-wrote the e-book Mastering Product-Led Growth , where he wrote about tactics for delivering personalized product experiences.
Mind the Product
MAY 25, 2018
We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. From there we put together a basic roadmap and started writing user stories. 2014 – Testing and Growing the Team. It’s not that different from the current design.
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