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The “Why” Behind Your Product Roadmap

bpma ProductHub

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” And while strategy and Roadmaps set the direction, they are not enough to deliver results.

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The Product Roadmap and the Release Plan

Roman Pichler

It’s a type of project plan —albeit an agile one—and it usually covers the next three to six months. What is a Product Roadmap? A product roadmap communicates how a product is likely to evolve across several major releases. Product roadmaps vary in their format. The third row is the most important part of the GO roadmap.

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The 10th Annual Product Management Awards Winners

The Product Guy

In this role, Gaudio drives the strategy behind roadmap management, agile product development, and cross-functional communication. Prior to Vydia, Gaudio built and managed the marketing team at video Ad Tech company, Yashi, which was successfully acquired in 2015 for $33M cash by Nexstar Media Group.

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Don’t Miss These Amazing Speakers at #mtpcon Singapore

Mind the Product

He works as a coach, consultant, and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management, and human-centred design. He is a published O’Reilly Media author with two titles: Design Sprint (2015) and Product Roadmaps Relaunched (2017).

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

From there we put together a basic roadmap and started writing user stories. 2015 – Launch as JustGiving Crowdfunding. The fundraising “interstitial”, where you could choose how to raise money, in 2015. JustGiving Crowdfunding homepage, 2015. It’s not that different from the current design.

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Understanding Buyer and User Needs: A Short Survey; Popular Product Management Tweets

Good Product Manager

Read my take & download our decision framework [link] #prodmgmt #agile. — Jeff Lash (@jefflash) August 17, 2015. The Product Roadmap is Not the Project Portfolio; good tips for planning epics across an #agile portfolio [link] #prodmgmt. — Jeff Lash (@jefflash) August 31, 2015.

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Understanding Buyer and User Needs: A Short Survey; Popular Product Management Tweets

Good Product Manager

Read my take & download our decision framework [link] #prodmgmt #agile. — Jeff Lash (@jefflash) August 17, 2015. The Product Roadmap is Not the Project Portfolio; good tips for planning epics across an #agile portfolio [link] #prodmgmt. — Jeff Lash (@jefflash) August 31, 2015.