Small Cosmetic Brand Product Managers Are Changing The Business
The Accidental Product Manager
FEBRUARY 7, 2022
These brands have seen huge growth over the past few years, grabbing market share from the big, established names. From 2010 to 2015, the 10 largest prestige brands dropped in their market share to 40% from 46%. The product managers at True Botanicals are also using common startup strategies to connect with customers.
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