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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

We have achieved a great deal in the past decade – we have built a lot of great product , hired hundreds of wonderful people , and helped thousands of amazing companies form lasting relationships with their own customers. It’s in our nature to look forward, to focus on shipping , to keep innovating and providing value.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. SaaS Inbound Marketing. You can tackle your marketing plan in three steps: Step 1.

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Andrew Chen on finding the “fresh powder” in growth

Intercom, Inc.

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. The team’s remarkable insight was adding folder sharing. Adam: What drew you back?

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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. Keyword research.

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10 Excellent Open Source Bug Tracking Tools, by Usersnap

Usersnap

That, combined with understanding user and customer feedback , has made devs more important than ever within a business. Tracking test patterns and gathering insights for future QA initiatives is key during QA testing and bug tracking. If it does not have it, you can request its inclusion as a custom feature.

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Webflow’s Maggie Hott on building a scaleable sales team from the ground up

Intercom, Inc.

She “stumbled” into it, as she told us, first as one of the earliest sales hires of Eventbrite, where she stayed for four years, and then into Slack in early 2015 as the first sales rep in the Bay Area. Customer first, then company, then yourself. Slack’s “radical convenience” approach to customer experience.

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Podcast Q&A: Dropbox’s viral growth, Uber’s tricky funnels, and future growth channels

Andrew Chen

When your users go through a high-consideration, high-intent signup funnel , like Uber drivers, the key to growth is understanding where folks fall off along the way and finding ways to simplify or shorten that process. The team’s remarkable insight was adding folder sharing. Adam: What drew you back? Andrew: Definitely.