Brian Balfour

JANUARY 24, 2019

Superhuman was founded in 2015 (3ish years ago at the time of writing this). To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, and funding than 95%+ of other products. But once again, the typical un-targeted product launch bites us in the ass.

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

Department of Product

MAY 22, 2020

Example – PayPal And here’s an example from back in 2015 of PayPal advertising its product: Features on show Pay on websites Pay in apps Send money Pay in stores Powerful marketing feeds on new and exciting forms of value designed to get users excited. For every FaceID there’s an iTunes Ping (remember that?!).

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Business of Software Conference

SEPTEMBER 15, 2020

This Year: Launching A New Breakout Product. The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of the year, not least because of the very public fight with the Apple store. Jason will talk about the conception, design and launch of Hey.

Events 40

Events Customer Feedback Framework Startups 40